Ideas Don't Die. Companies Do.: Future-proof your business by creating an ideas-obsessed enterprise

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Hari Abburi

Ideas Don't Die. Companies Do.

Future-proof your business by creating an ideas-obsessed enterprise

Hari Abburi

$45.95

Hardback

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English

John Wiley & Sons Inc
06 September 2025

Business strategy

Rethink ideas as the real value to the future of your business in a technology-world where knowledge is increasingly a commodity

In Ideas Don’t Die. Companies Do. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their companies by creating an idea obsessed enterprise. In the book, you’ll learn why ideas are more important than customers to disrupt the industry and marketplace.

The author explains how to distinguish between ideas that are truly original and those that require strategic execution to differentiate them from other choices on the market. He offers key insights into how to glean information from other companies who have worked with the idea and how to apply that knowledge to your firm’s own idea.

Inside the book:

Explanations of the “idea moat” that creates exponential value at one company as opposed to another that uses similar ideas Compelling answers to questions about idea timing, and why ideas that failed a few years ago can be successful today How to shift your company’s focus from thinking customers to thinking ideas

Perfect for managers, executives, entrepreneurs, founders, and other business leaders, Ideas Don’t Die. Companies Do. will also benefit product team leaders and other innovators with a desire to bring new and exciting ideas to the market.

By: Hari Abburi
Imprint: John Wiley & Sons Inc
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 226mm, Width: 150mm, Spine: 28mm
Weight: 499g
ISBN: 9781394299713
ISBN 10: 1394299710
Pages: 288
Publication Date: 06 September 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Opening Note: Where Your Idea Goes to Die. and Eventually Your Company vii Introduction: From the Speed of the Customer to the Speed of the Idea xxiii Chapter 1 Thinking on the Edges 1 Chapter 2 Courage to Build Unnatural or Dissimilar Capabilities 47 Chapter 3 Moving Intelligence 103 Chapter 4 The Three Principles of Exponentiality 153 Chapter 5 Becoming an Ideas Leader 201 Acknowledgements 221 Notes 223 Index 231

HARI ABBURI is a globally recognized voice on agility. His is well-recognized for his agility approach, ‘At the speed of the customer’. He is the CEO of The Fast Future Executive, a global consortium of thought leaders bringing world-class, future-centric, multi-disciplinary executive education to leaders, companies worldwide.

ONLY $9.90 DELIVERY INFO

Ideas Don't Die. Companies Do.

Future-proof your business by creating an ideas-obsessed enterprise

Hari Abburi

$45.95

Hardback

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