Idea Searching for Design: How to Research and Develop Design Concepts

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David Bramston (CUMT Xuzhou, China.) YeLi (Chinese University of Mining & Technology, Xuzhou, P.R. China.)

Idea Searching for Design

How to Research and Develop Design Concepts

David Bramston (CUMT Xuzhou, China.), YeLi (Chinese University of Mining & Technology, Xuzhou, P.R. China.)

$56.99

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English

Bloomsbury Visual Arts
07 January 2020

Product design

Series: Basics Product Design

The second edition of Idea Searching examines methods of generating and identifying ideas, and teaches you to understand what is being observed and recorded. Using lavish illustrations, concise case studies and practical examples, it explores how different experiences, contexts and references are important in identifying an idea that is appropriate for a particular individual, target audience or culture. Advocating a step-by-step approach to generating ideas and brainstorming, it encourages an open mind in the development of ideas and teaches you to always question convention.

The text is accompanied by a variety of case studies and examples of work from the world's best contemporary product designers. It also includes a number of new projects for students, to encourage further exploration of ideas.

By: David Bramston (CUMT Xuzhou China.), YeLi (Chinese University of Mining & Technology, Xuzhou, P.R. China.)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Dimensions: Height: 230mm, Width: 160mm, Spine: 14mm
Weight: 440g
ISBN: 9781350140790
ISBN 10: 1350140791
Series: Basics Product Design
Pages: 184
Publication Date: 07 January 2020
Audience: College/higher education , General/trade , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

David Bramston is a Principal Lecturer at the School of Architecture & Design, College of Arts, University of Lincoln, UK. YeLi is an Associate Professor in Graphic Design at the School of Art & Design at the Chinese University of Mining & Technology, Xuzhou, P.R. China.

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Idea Searching for Design

How to Research and Develop Design Concepts

David Bramston (CUMT Xuzhou, China.), YeLi (Chinese University of Mining & Technology, Xuzhou, P.R. China.)

$56.99

Paperback

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