I Taste Red

The scientific understanding of the joy we experience in a great glass of wine is still in its infancy. But by the end of his fascinating book, a reader may well see, smell, and taste the world with a completely different perspective. - 2016 Book of the Year Wine & Spirits Exploring the science of taste through extensive research, Goode offers a unique, thought-provoking, and fresh perspective on tasting wine. Booklist This entertaining and fast-moving book explores how and why things taste the way they do to us and how our senses communicate with one another to form our perceptions. Highly researched and multisourced, the book touches on the fascinating topics of synesthesia, smell blindness, the language of wine and associative learning - the idea that you like rose because you first tried it the night you met your husband on that European backpacking trip. No guarantees, but you'll probably be a better taster after reading this book. Chicago Tribune For those who have ever sipped a glass of wine and been amazed by aromas and flavors like wet wool or roasted coffee (or if you're simply baffled by such descriptions altogether), wine writer JamieGoode's new book is a must-read on the topic. Imbibe Jamie Goode does a bang-up job of explaining the science of how we taste wine and why we all taste it a bit differently that is written in an approachable style and illustrated with colorful graphics to help make the science easily understandable. OnMilwaukee.com