Hybrid Food Retail

Redesigning Supermarkets for the Experiential Turn

Bernhard Franken, Alina Cymera

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Paperback

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English

Frame Publishers BV
16 March 2020

Architectural structure & design; Public buildings: civic, commercial, industrial; Retail sector

Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently one of most creative fields for designers, architects and other professionals developing new formats like bio food markets, 'to go' outlets and pop ups.

This handbook prescribes hybridization -

a fusion of supermarket and gastronomy, co-working, hospitalityor performative formats - as a powerful remedy against the digital disruption. As a result of a 3-year research with 60 students of retail design at PBSA Dusseldorf and for the first time in this field, Hybrid Food Retail offers an overview of the history, an encyclopaedic analysis of the elements and highlights the emerging trends in the food retail industry.

By: Bernhard Franken, Alina Cymera
Imprint: Frame Publishers BV
Dimensions: Height: 240mm, Width: 165mm,
Weight: 1.120kg
ISBN: 9789492311399
ISBN 10: 9492311399
Pages: 400
Publication Date: 16 March 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Bernhard Franken is an architect, artist, writer and professor. His work ranges from corporate architecture, trade fair presentations and brand worlds, to residences, office buildings, retail and hospitality outlets, and urban design. Since 2015 he teaches 3D Communication in Retail Design, Exhibition Design and Communication Design at the Peter Behrens School of Arts in Düsseldorf. Alina Cymera is a visual communication designer. She studied communication design at Peter Behrens School of Arts at the University of Applied Sciences, Dusseldorf, where she completed her master in 2019.