Rebekah Rousi is an Associate Professor (Tenure Track) at the School of Marketing and Communication, University of Vaasa, Finland. Rousi holds a PhD in Cognitive Science, specialising in user experience. Rousi is a performance artist. Her research interests are human-robot and human-artificial intelligence interaction, embodied experience, posthumanism, ethics, trust, and privacy. Catharina von Koskull is an Associate Professor at the School of Marketing and Communication, University of Vaasa, Finland. Her research focuses on service marketing, management, service innovation, and Transformative Consumer Research related to wellbeing (i.e. agency, privacy, dignity) and ageing, digitalization, and care. Catharina is an experienced ethnographer and Art-based researcher in ethnodrama. Virpi Roto is a Senior University Lecturer at the Department of Design, Aalto University, Finland. She spent 15 years at Nokia Research Center, in human-centred design and user experience. For 10 years she has served as Professor of Practice in Experience Design (Aalto University) and Aalto Designer Team Leader in projects on work automation with industry partners.