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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

John Westwood



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Kogan Page Ltd
15 June 2019
Business & Economics; Sales & marketing; Advice on careers & achieving success
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
By:   John Westwood
Imprint:   Kogan Page Ltd
Country of Publication:   United Kingdom
Edition:   6th Revised edition
Dimensions:   Height: 215mm,  Width: 138mm,  Spine: 12mm
Weight:   275g
ISBN:   9780749484835
ISBN 10:   0749484837
Series:   Creating Success
Pages:   192
Publication Date:   15 June 2019
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Unspecified
Chapter - 00: Introduction; Chapter - 01: Situation Analysis - The Marketing Audit; Chapter - 02: Objectives; Chapter - 03: Strategies and Action Plans; Chapter - 04: The Distribution Plan; Chapter - 05: The Advertising and Promotions Plan; Chapter - 06: Costs and Budgets; Chapter - 07: Writing the Plan; Chapter - 08: Presenting the Plan, Follow-Up and Revision; Chapter - 09: Mini-Plans and Quick Plans

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

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