Entrepreneur

How to Start an Online Business

Lucy Tobin

$26.95

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Capstone Publishing Ltd
03 April 2012

Economics & Business; E-commerce: business aspects; Small businesses & self-employed

Small Business Book Award Winner 2013, Small Business Book Awards

The secrets of the UK's biggest online entrepreneurs revealed

Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place.

Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard – takes us through their start-up stories and maps out exactly what's made them so successful. You’ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.

By: Lucy Tobin
Imprint: Capstone Publishing Ltd
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 136mm, Spine: 11mm
Weight: 281g
ISBN: 9780857082886
ISBN 10: 0857082884
Pages: 216
Publication Date: 03 April 2012
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Acknowledgements vii About the Author ix Introduction 1 Part One: The Story Behind 9 1. Wonga 11 2. Moonpig 21 3. Mumsnet 29 4. JustGiving 37 5. Zoopla 47 6. GoCompare 55 7. Groupon / MyCityDeal 63 8. SpareRoom 71 9. Made.com 81 10. Moo.com 89 11. Enternships 97 Part Two: Advice 105 12. The Lightbulb Moment 107 13. The Idea: Checking it Out 113 14. Setting up a Business 121 15. Creating a Website 151 16. Getting Your Site Known: Marketing 175 17. Expansion and Exit 189 Resources 197

Reviews for Entrepreneur: How to Start an Online Business

'An inspirational offering into the UK's best and brightest in the world of online.' (Entrepreneur Country, MArch 2012) 'For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web businesss'. (Seven Hills, 26th April 2012) 'A book that is a cut above the usual business tracts, thanks in large part to Tobin's experience in the field, knack for bringing out the best in her interviewees, and superior writing skills.' (Talk Business Magazine, June 2012)