How to Set a Competitive Price: Putting a Value on Your Offering How to Set a Price Your Product's Ideal...

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Ralf Shelton

How to Set a Competitive Price

Putting a Value on Your Offering How to Set a Price Your Product's Ideal Pricing Methods

Ralf Shelton

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Paperback

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English

Bricht Sigursson
12 September 2023

Business & management; Antiques & collectables: buyer's guides

Summary
Details

Businesses that focus on the value-rather than the cost-to the customer can command nearly any price they choose. Pricing for Profit teaches business owners how to break free from industry pricing and obtain pay that reflects the genuine worth of the product or service being delivered.

Readers will discover how to quantify the worth of their products or services, differentiate between price and value purchasers, bundle their offers for competitive advantage and enhanced customer value, and create a powerful marketing strategy that communicates value.

The low prices that small firms feel obligated to offer limit their potential to earn profits, slowing their reaction to changing client needs. This accessible and practical guide is a must-read for anyone who wants to create more unit sales, close more transactions overall at higher prices, and make more money with less unneeded effort. It is filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more.

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By: Ralf Shelton
Imprint: Bricht Sigursson
Dimensions: Height: 229mm, Width: 152mm, Spine: 2mm
Weight: 64g
ISBN: 9783986087784
ISBN 10: 3986087788
Pages: 36
Publication Date: 12 September 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active