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How to Run an Annual Business Appeal

Linda Lysakowski Joanne Oppelt

$34.95   $31.58

Paperback

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English
Joanne Oppelt Consulting, LLC
18 January 2021
How does your nonprofit organization's fundraising team approach the business community for support?

Sadly, for many organizations, the answer is, We don't!

For others, it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!).

What's wrong with all these methods? In How to Run an Annual Business Appeal, you will find out the pros and cons of these approaches, and how you can be much more effective with your business fundraising by running a volunteer-driven annual business campaign.

We'll show you how to identify business prospects within your community, how to build relationships with business leaders who will serve as volunteers in a peer-to-peer fundraising appeal, and how to recruit, organize, work with, train, and retain these volunteers.

So, grab this fast-reading book if you want to be more successful in approaching your business community.

Summary Outline of Book:

Chapter One: What Is the Best Way to Approach Businesses?

Chapter Two: Finding Prospective Business Donors Chapter Three: How Do You Build Relationships with Business Leaders?

Chapter Four: Organizing Your Annual Business Appeal Chapter Five: Organizing the Volunteer Structure Chapter Six: Finding and Recruiting Volunteers Chapter Seven: Making the Calls Chapter Eight: Reporting Chapter Nine: Bringing It All Together About the Nonprofit Quick Guide Series How to Run an Annual Business Appeal is written for busy executive directors, development professionals, and board members who want to run a successful annual business appeal. As a Nonprofit Quick Guide(TM), you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.

By:   ,
Imprint:   Joanne Oppelt Consulting, LLC
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 3mm
Weight:   86g
ISBN:   9781951978150
ISBN 10:   1951978153
Pages:   56
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Linda Lysakowski, ACFRE, is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fundraising Executive designation. Linda is the author of ten nonfiction books, a contributing author, co-editor, or co-author of twenty others. She has also written six books unrelated to the nonprofit world. Linda has more than thirty years in the development field. She worked for a university and a museum before starting her own consulting firm. In her twenty-five years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million, helped hundreds of nonprofit organizations achieve their development goals, and trained more than forty thousand development professionals in most of the fifty states of the United States, Canada, Mexico, Egypt, and Bermuda. She served on the Association of Fundraising Philanthropy (AFP) Foundation for Philanthropy Board and on the Professional Advancement Division for AFP. She is a past president of the Eastern Pennsylvania and Sierra (Nevada) AFP chapters. She received the Outstanding Fundraiser of the Year award from the Eastern Pennsylvania, Las Vegas, and Sierra (Nevada) chapters of AFP, was honored with the Barbara Marion Award for Outstanding Service to AFP and received the Lifetime Achievement Award from the Las Vegas AFP chapter. Linda is a graduate of Alvernia University with majors in banking and finance as well as theology/philosophy, and a minor in communications. As a graduate of AFP's Faculty Training Academy, she is a Master Teacher. Joanne, principal of Joanne Oppelt Consulting, LLC, is a seasoned rainmaker with a distinguished track record of success. During her twenty-five-plus years working in the nonprofit arena, she built or rebuilt successful fundraising departments at every stop, helping her organizations grow capacity and more effectively fulfill their missions. She has held positions from grantwriter to executive director at the nonprofits Community Access Unlimited, Caring Contact: A Listening Community, Family to Family Network of New Jersey, Christian Healthcare Center, March of Dimes Central New Jersey, Prevent Child Abuse New Jersey, and Maternal and Family Health Services. Her extensive background in a variety of work roles and organizations enables her to understand the realities and challenges nonprofit practitioners face-both internally and externally. Her success at every stop positions her to help any nonprofit, whether through her books or consulting practice, turn around its struggling fundraising operations. Joanne is the author of four books and co-author of eight. She has taught at Kean University as an Adjunct Professor in its graduate program. She is also a highly sought-after speaker and presenter. Joanne holds a master's degree in health administration from Wilkes University, where she graduated with distinction. Her bachelor's degree is in education, with a minor in psychology.

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