How to Read Donald Duck

Imperialist Ideology in the Disney Comic

Ariel Dorfman, Armand Mattelart

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Paperback

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English

Pluto Press
20 March 2019

Postwar 20th century history, from c 1945 to c 2000; Colonialism & imperialism; Popular culture; TV & society; Advertising & society

First published in 1971, How to Read Donald Duck shocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversial book is once again back on our shelves.

Written and published during the blossoming of Salvador Allende's revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology's favour. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalised and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World.

A devastating indictment of a media giant, a document of twentieth-century political upheaval, and a reminder of the dark undercurrent of pop culture, How to Read Donald Duck is once again available, together with a new introduction by Ariel Dorfman.

By: Ariel Dorfman, Armand Mattelart
Imprint: Pluto Press
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm,
Weight: 234g
ISBN: 9780745339788
ISBN 10: 0745339786
Pages: 208
Publication Date: 20 March 2019
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction To The Fourth Edition - Ariel Dorfman Preface To The English Edition - Ariel Dorfman & Armand Mattelart Introduction To The English Edition - David Kunzle Apology For Duckology Introduction: Instructions On How To Become A General In The Disneyland Club I. Uncle, Buy Me A Contraceptive … II. From The Child To The Noble Savage III. From The Noble Savage To The Third World IV. The Great Parachutist V. The Ideas Machine VI. The Age Of The Dead Statues Conclusion: Power To Donald Duck? Selected Bibliography Appendix: Donald Duck Vs. Chilean Socialism: A Fair Use Exchange John Shelton Lawrence Endnotes

Ariel Dorfman is a Chilean American writer. His works include the Laurence Olivier award-winning play Death and the Maiden. Armand Mattelart is a Belgian sociologist and well-known as a Leftist French scholar. His work deals with media, culture and communication, particularly in their historical and international dimensions.