DOUGLAS W. HUBBARD has 35 years’ experience as a management consultant with a focus on the application of quantitative methods in decision making. He is the founder and president of Hubbard Decision Research and the creator of the “Applied Information Economics” method. He is also the author of the original How to Measure Anything: Finding the Value of Intangibles in Business as well as other books in measurement, risk analysis and decision making. ALEXANDER BUDZIER, PHD, is a Fellow at the University of Oxford’s Saïd Business School. He specializes in IT, infrastructure, energy, mega-events and change. ANDREAS BANG LEED is the Head of Data Science at Oxford Global Projects. He specializes in data-driven project planning and risk analysis for some of the world’s most ambitious mega-projects.