How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients

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Shan Preddy

How to Market Design Consultancy Services

Finding, Winning, Keeping and Developing Clients

Shan Preddy

$378

Hardback

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English

Routledge
30 June 2017

The Arts: General & Reference; Industrial: Commercial Art & Design; Landscape art & architecture; The environment; Gardens (descriptions, history etc)

The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again.

This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.

By: Shan Preddy
Imprint: Routledge
Country of Publication: United Kingdom
Edition: 2nd edition
Dimensions: Height: 246mm, Width: 174mm,
Weight: 453g
ISBN: 9781138416819
ISBN 10: 1138416819
Pages: 238
Publication Date: 30 June 2017
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.