How to Make Money Using Etsy: A Guide to the Online Marketplace for Crafts and Handmade Products

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Timothy Adam

How to Make Money Using Etsy

A Guide to the Online Marketplace for Crafts and Handmade Products

Timothy Adam

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English

John Wiley & Sons Inc
24 February 2011

Entrepreneurship; Online shopping & auctions; Handicrafts, decorative arts & crafts

In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:

Establish your Etsy shop

Effectively photograph your products

Post your products to optimize visibility and increase sales

Brand your business

Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business

By: Timothy Adam
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 150mm, Spine: 17mm
Weight: 302g
ISBN: 9780470944561
ISBN 10: 0470944560
Pages: 240
Publication Date: 24 February 2011
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Preface. Introduction. Chapter 1 All About Etsy. Etsy Defined - Etsy terms you should know. The Etsy Community. Chapter 2 Getting To Know You and Your Product. Basic product questions. Marketing and Branding. General Online Selling. Product Research. Google Trends. eBay Pulse. Etsy Search. Chapter 3 Your Etsy Shop Set up. SEO Defined. Keyword Research. Working through Your Etsy. Chapter 4 Listing Your First Item. Where is the Etsy title tag found? Shipping. Uploading pictures. Chapter 5 Four-Step Game Plan For More Views. Etsy Forums. Blogging. Twitter. Facebook. Chapter 6 Advanced SEO For Your Etsy Shop. Keyword research and placement. Competition. Global Monthly Searches. Key Phrase Evaluation. Increasing your Google Rank with Quality Backlinks. Chapter 7 Handmade Blogging Essentials. Essentials for Blogging in the Handmade Scene. 20 Tips for Handmade Blogging Success. Top Blogger Interview Sum-up. 20 Tips Expanded. Chapter 8 Twitter For Etsy Sellers. Quick Twitter Terms You Should Know. Quick Twitter Overview.. Chapter 9 Facebook For Handmade. Facebook Stats. Facebook Terms. Fan Page versus Personal Profile. Fan Page versus Facebook Groups. Promoting Your Products and Links on Facebook. FacebookInsights. Promoting Your Facebook Fan Page. Final Words. Chapter 10 Top Etsy Seller Interviews. Conclusion. About the Author. Index.

Timothy Adam teaches people how to use Etsy.com through his website Handmadeology.com. He is a self-taught metal artist and modern metal furniture designer, and since 2007, his products have sold around the world through his successful Etsy shop.