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App Empire: Make Money, Have a Life, and Let Technology Work for You
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Chad Mureta
App Empire: Make Money, Have a Life, and Let Technology Work for You by Chad Mureta at Abbey's Bookshop,

App Empire: Make Money, Have a Life, and Let Technology Work for You

Chad Mureta


John Wiley & Sons Inc

WAP networking & applications


224 pages

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A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.

Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

By:   Chad Mureta
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 159mm,  Spine: 22mm
Weight:   410g
ISBN:   9781118107874
ISBN 10:   111810787X
Pages:   224
Publication Date:   March 2012
Audience:   Primary & secondary/elementary & high school ,  Children's (6-12)
Format:   Hardback
Publisher's Status:   Active

Introduction How I Accidentally Became an App Millionaire xiii The Happiest People on Earth xiii The Appreneur Lifestyle xiv Starting from a Hospital Bed xv Game Plan xvii The Real Question xvii Chapter 1 The Treasure in Your Hand: Why Mobile Apps Can Make You Rich 1 A Bigger Opportunity than the Internet! 4 Ludicrous Speed 6 Take Advantage of This Phenomenon Now 8 The Players 8 Apple?iPhone/iPad/iPod 9 Google Android 11 BlackBerry 11 Setting Up Shop 11 Future Trends 12 Build a Gold Mine 13 Chapter 2 Install This First: The App Millionaire Mindset 15 Winning Beliefs in the App Business 18 Create a Golden Mindset 22 Qualities of a Winning Mindset 23 Chapter 3 Discover the New World: The App Store 33 Gathering Intelligence 37 Read Between the Apps 39 Two Types of Apps 41 App Discovery 42 How Developers Make Money 44 The Impulse Buy 47 Hooking the Customer 50 Traits of Successful Apps 51 Serious Fun 54 Chapter 4 Your Golden App-ortunity: How to Create Hit Apps 57 Don?t Fall in Love with Your Idea 60 Stop Hatin?, Start Emulatin? 62 Learn from Existing Apps 66 Narrowing Down Your Ideas 67 Timing Is Everything 69 Taking Small Steps 70 Chapter 5 You?re the Brains and They?re the Brawn: How to Hire Great Programmers 73 The Importance of Programmers 76 What to Look for in Programmers 77 Finding and Selecting Programmers 82 How to Convey Your Idea 88 Testing Hired Programmers 90 How to Manage Programmers 93 How to Test Your Apps 95 Chapter 6 Sex App-eal: Marketing Basics to Attract More Buyers 99 Dressed to Kill 103 Icons 104 App Title 104 Descriptions 106 Screenshots 107 Keywords 109 Categories 111 The Power of Free Apps 112 Course Correcting 112 Chapter 7 Keeping Score: What to Measure to Win the App Game 115 The Stats that Matter 118 Tools for Tracking Stats 121 Using Stats to Your Advantage 123 Paying Attention to Reviews 127 Cutting Your Losses 128 Chapter 8 Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks 131 Hitting a Plateau 134 Your App Network 134 Nag Screens 135 Promo Pages 139 Push Notifi cations 143 Your Developer Network 144 Updates 145 Paid Traffic 147 Chapter 9 Show Me the Money! Monetizing Your Apps 149 The Three Revenue Models 152 Banner Advertising 154 Affi liate Marketing 158 In-App Purchases 162 Translating Your Apps 165 Reinvesting in Your Business 168 Your BackEnd 169 Selling Your App Business 170 Chapter 10 Cruise Control: How to Automate and Monitor Your Business 173 Be Dispensable 176 Setting Up Your Team 177 Remote Management 180 Outsourcing Your Life 180 The Seven Pillars of an App Business 181 Your Daily Routine 185 Afterword: JUMP! 187 Resources 191 Website 191 Market News and Research 191 Help Guides and Tutorials 192 Top Mobile App Development Outsourcing Sites 193 Developer Platforms 193 Acknowledgments 195 About the Author 197 Index 199

Chad Mureta is the founder of Empire Apps, and cofounder of T3 Apps and Best Apps, mobile application businesses that he created without a background in technology. Within two years and while traveling all over the world, he spearheaded the development and marketing of forty-six apps, which were downloaded over 35 million times worldwide. As an author, speaker, consultant, and entrepreneur, Mureta's unique insight, experience, and tenacity have enabled him to make his businesses thrive, all while in his twenties.

If you are considering venturing into this field, you should buy this book - and study it. (, April 2012)

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