How to Go Digital: Practical Wisdom to Help Drive Your Organization's Digital Transformation

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MIT Sloan Management Review Paul Michelman (Editor-in-Chief, Massachusetts Institute of Technology)

How to Go Digital

Practical Wisdom to Help Drive Your Organization's Digital Transformation

MIT Sloan Management Review, Paul Michelman (Editor-in-Chief, Massachusetts Institute of Technology)

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English

MIT Press
26 January 2018

Knowledge management; Other technologies & applied sciences

Series: How to Go Digital

Summary
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"Advice on how companies can succeed in the new digital business environment.

The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial-strategic vision, forward-looking perspective, change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing ""disruption"" at the cost of stability. Rather, it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy, talent management, organizational structure, and leadership aligned for the digital world. How to Go Digital offers advice from management experts on how to steer your company into the digital future.

The book will put you on the right strategic path, with articles from MIT Sloan Management Review on developing a digital strategy, reframing growth for a digital world, monetizing data, and generating sustainable value from social media. Talent acquisition and retention are addressed, with articles on HR analytics, data translators, and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales, services, new technologies, and innovation.

Contributors Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak, Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady, Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cecile Cervellon, Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard Lindgren, Pamela Lirio, Tucker J. Marion,Lars Mathiassen, Pete Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug Palmer, Alex ""Sandy"" Pentland, Anh Nguyen Phillips, Frank T. Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M. Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd, Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom"

By: MIT Sloan Management Review
Series edited by: Paul Michelman (Editor-in-Chief Massachusetts Institute of Technology)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 203mm, Width: 137mm, Spine: 14mm
ISBN: 9780262534987
ISBN 10: 0262534983
Series: How to Go Digital
Pages: 224
Publication Date: 26 January 2018
Recommended Age: From 18 years
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Paperback
Publisher's Status: Active