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How To Get Your Website Noticed

Filip Matous John Gordon



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13 September 2016
E-commerce: business aspects; Sales & marketing
How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you. A single online search can generate millions of website results but people rarely bother to look past the first results page. How To: Get Your Website Noticed will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.
By:   Filip Matous, John Gordon
Imprint:   Bluebird
Country of Publication:   United Kingdom
Edition:   Main Market Ed.
Volume:   3
Dimensions:   Height: 197mm,  Width: 130mm,  Spine: 15mm
Weight:   205g
ISBN:   9781509814497
ISBN 10:   1509814493
Series:   How To: Academy
Pages:   160
Publication Date:   13 September 2016
Recommended Age:   From 18 years
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active
Introduction - i: IntroductionSection - ii: How I Got StartedSection - iii: GlossaryUnit - Part One: How Your Website Strategy Impacts Your Business GoalsChapter - 1: Websites and PagesChapter - 2: BrandChapter - 3: Traffic Funnels and StrategyChapter - 4: Creating ContentUnit - Part Two: Getting Noticed: Your Traffic ChoicesChapter - 5: Finding Traffic SourcesChapter - 6: Organic Search TrafficChapter - 7: Social TrafficChapter - 8: Paid TrafficChapter - 9: PR TrafficChapter - 10: Email, Direct and Dark-Social TrafficUnit - Part Three: Measurement and OptimizationChapter - 11: Analytics and MetricsChapter - 12: People and EgosChapter - 13: Goals and Monthly ReportsAcknowledgements - iv: AcknowledgementaIndex - v: Index

Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review. You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the How To: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.

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