How Disinformation Ruins Public Diplomacy

Unfair Competition

Juan Luis Manfredi Sánchez (Georgetown University, USA)

$112

Hardback

Forthcoming
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English

Routledge
14 May 2025

Communication studies; Media studies; Diplomacy; Political campaigning & advertising; Press & journalism

Series: Politics, Media and Political Communication

How Disinformation Ruins Public Diplomacy evaluates and analyzes how Chinese and Russian public diplomacy strategies differ from the existing academic literature and debates, specifically in the context of the new disinformation era.

In the context of mediatized public diplomacy, disinformation, and deglobalization, this book asks: do China, Russia, and new emerging powers take advantage by employing values and techniques attributed to public diplomacy? What if goals (dialogue and cooperation) are settled on an unfair basis (false content, meddling, and institutional erosion)? Can their repertoire of actions be considered public diplomacy? And if their initiatives are not public diplomacy, what impact do their actions have on the theoretical construction of the discipline? While using China and Russia as the two main case studies in order to develop a new theory, this book covers other relevant cases on the management of public diplomacy for other purposes. The case of Turkey provides a model of transformation and adaptation of public diplomacy, with Erdogan's hyper-leadership built on anti-Western rhetoric and the emergence of a new Ottomanism. The case of India explores Modi’s creation of an ethnically-branded democracy which places Hinduism at the heart of political decisions. In the case of Morocco, its positioning in religious dialogue, the establishment of relations and political normalization with Israel, and territorial unity (Western Sahara) are explored.

Exploring how authoritarian powers abuse the global disinformation order to achieve their public diplomacy goals, this book will be of great interest to students and scholars of international relations, politics, public diplomacy, communication studies, and social theory. In the professional sphere it will also appeal to politicians, diplomats, foreign policy makers, think-tanks, journalists, and foreign correspondents.

By: Juan Luis Manfredi Sánchez (Georgetown University USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
ISBN: 9781032623580
ISBN 10: 1032623586
Series: Politics, Media and Political Communication
Pages: 132
Publication Date: 14 May 2025
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Juan Luis Manfredi Sánchez is Professor of Journalism and International Studies at the University of Castilla‑La Mancha, Spain, and he has been Prince of Asturias Distinguished Visiting Professor at the School of Foreign Service at Georgetown University, USA. His expertise includes global cities, public diplomacy and propaganda, international relations and diplomacy, communication and technology, as well as political risk and the liberal order.

Reviews for How Disinformation Ruins Public Diplomacy: Unfair Competition

“At a time when the world is wrestling with disinformation, state-sponsored media, propaganda, and traditional public diplomacy, along comes an important book that dissects those differences and probes the motivations of governments in this space. Juan Manfredi has provided a vital window into an evolving field.” Tara D. Sonenshine, Senior Fellow at the Fletcher School of Law and Diplomacy at Tufts University, USA. ""Manfredi has written a learned, insightful, and comprehensive analysis about the impact of disinformation and public diplomacy. The book examines the persuasion strategies by various non-western countries that have fundamentally changed the rule of public diplomacy. Sophisticated disinformation tactics have replaced core principles. Manfredi warns us about the consequences of these changes, and raises important questions about the potential and the effectiveness of counter tactics. This is a much-needed book that delivers an up-to-date detailed analysis. A must-read for scholars and students interested in public diplomacy. Silvio Waisbord, Professor at the School of Media and Public Affairs at George Washington University, USA.