Cheryl McKinnon is the designer behind the cross stitch company Tiny Modernist. She was an artist and fashion designer before finding her true passion designing cross stitch patterns. Her designs often use retro themes, bright colour palettes, and bold graphic elements, and are influenced by her love of retro modern, vintage kitsch, Charley Harper, Mary Blair, William Morris, and mid-century fashion and design. Her work can be seen in numerous books and magazines, such as Cross Stitcher, World of Cross Stitching, XStitch Magazine, Cross Stitch Crazy, Herrschners, and Craftways Christmas.