Hollywood 1938

Motion Pictures' Greatest Year

Catherine Jurca

$124.95

Hardback

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English

University of California Press
28 March 2012

Films, movies & cinema; Cinema industry

"In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were ""poison at the box office,"" and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong-and right-with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond."

By: Catherine Jurca
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 499g
ISBN: 9780520233706
ISBN 10: 0520233700
Pages: 284
Publication Date: 28 March 2012
Audience: General/trade , Professional and scholarly , Professional & Vocational , ELT Advanced , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Catherine Jurca is Professor of English at California Institute of Technology. She is the author of White Diaspora: The Suburb and the Twentieth Century American Novel.