Hold The Room

Wilton Kerr

$38.95 $33.31

Paperback

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English

Wilton Kerr
17 November 2025

Music; Musical instruments & instrumental ensembles; Occupational & industrial psychology; Music industry

Talent Gets You the Gig. The Setlist Keeps You There.

Most musicians and DJs rely on instinct to order their songs, they play by ""feel"". They play what feels right and hope the room responds.

Hope is unreliable.

Hold The Room offers a different approach. It treats live performance as a discipline grounded in psychology and behavioural economics. Technical skill is merely the price of entry. The way you structure your time on stage determines whether an audience stays, spends money, and demands you return.

This book moves beyond musical theory into the mechanics of human attention. It explains why audiences drift after fifteen minutes and how specific structural choices can pull them back. You will learn to read a room's nervous system and design a performance that aligns with how people actually process emotion.

Inside, you will learn:

The I.M.P.A.C.T. System:

A six-part framework to select songs based on Identity, Memory, and Timing rather than just personal preference. The Reminiscence Bump:

Why music from a specific developmental window creates an instant, neurological bond with your crowd. The Three Banger Rule:

How to manage peak intensity to prevent audience fatigue. The 15-Minute Window:

Practical techniques to reset a room's attention before they mentally check out. The Business of Design:

How your song choices directly influence bar revenue and the metrics venue managers use to decide your future bookings.

Whether you play high-volume festivals, intimate weddings, or distracted corporate events, the principles remain the same. You need a system that works when the room is cold, the crowd is tough, and the stakes are high.

Stop guessing. Build your setlist with intention.

By: Wilton Kerr
Imprint: Wilton Kerr
Dimensions: Height: 229mm, Width: 152mm, Spine: 14mm
Weight: 336g
ISBN: 9781764414609
ISBN 10: 1764414608
Pages: 246
Publication Date: 17 November 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Wilton Kerr is a Perth-based musician and educator with over 35 years of experience in the Australian entertainment industry. Specializing in live performance psychology and setlist design, he helps gigging musicians and bands transform their performances into commercially successful events. Hold The Room is his first book.

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Hold The Room

Wilton Kerr

$38.95 $33.31

Paperback

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