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Historical and Cultural App roaches to Consumption by Russell W Belk at Abbey's Bookshop,
Historical and Cultural App roaches to Consumption
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Russell W Belk Vibrant Publishers

Historical and Cultural App roaches to Consumption

Russell W Belk,  Vibrant Publishers

$171.95   $137.28

Paperback

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English
Vibrant Publishers
26 June 2025
Behavioural economics
Historical and Cultural Approaches to Consumption examines how consumption has evolved over time and how it varies across different societies and cultural contexts. In this book, Russell W. Belk brings together research that places consumer behavior within broader historical, anthropological, and sociological frameworks.

From ancient trade practices to modern-day consumer rituals, Belk explores how values, traditions, and collective identities shape what, how, and why people consume. He draws from cross-cultural case studies to highlight the impact of religion, tradition, colonialism, and modernization on consumption practices across the globe.

This book invites readers to see consumption not as a modern economic activity alone but as a deep-rooted cultural process that reflects identity, power structures, and societal change. Scholars of marketing, cultural studies, anthropology, and history will find valuable insights in this book.

Part of the Legend in Consumer Behavior series, this work offers a rich, contextualized view of consumption across time and space.
By:   ,
Imprint:   Vibrant Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 21mm
Weight:   544g
ISBN:   9781636515175
ISBN 10:   1636515177
Pages:   410
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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