Health Translation and Media Communication: A Corpus Study of the Media Communication of Translated Health...

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Meng Ji (The University of Sydney, Australia)

Health Translation and Media Communication

A Corpus Study of the Media Communication of Translated Health Knowledge

Meng Ji (The University of Sydney, Australia)

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English

Routledge
12 December 2019

Media, information & communication industries

Series: Routledge Studies in Empirical Translation and Multilingual Communication

Cross-sectoral interaction and cooperation in the communication of nutritional health risks represents a strategic research area among national governments and international health authorities. The key research question this book addresses is whether and how different industrial sectors interact with each other in the communication and industrial utilisation of health research findings. Through the introduction and exploration of large-scale industry news and digital media resources, this book systematically analyses a range of digital news genres and identifies new and growing trends of inter-sectoral interaction around the communication of nutritional health in the Chinese language at both international and national levels. This book argues that cross-sectoral interaction can be explored to identify areas that require policy intervention to increase the efficiency and effectiveness of current health communication and promotion. Inter-sectoral interaction can also provide incentives to develop new social programmes and business models to innovate and transform traditional industrial sectors.

By: Meng Ji (The University of Sydney Australia)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 136g
ISBN: 9780367887018
ISBN 10: 0367887010
Series: Routledge Studies in Empirical Translation and Multilingual Communication
Pages: 104
Publication Date: 12 December 2019
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Meng Ji is Associate Professor at the School of Languages and Cultures at The University of Sydney.