Health Communication

Theoretical and Critical Perspectives

Ruth Cross (Leeds Metropolitan University), Sam Davis, Ivy O'Neil

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Hardback

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English

Polity Press
03 March 2017

Social services & welfare, criminology

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.

This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.

This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

By: Ruth Cross (Leeds Metropolitan University), Sam Davis, Ivy O'Neil
Imprint: Polity Press
Country of Publication: United Kingdom
Dimensions: Height: 231mm, Width: 158mm, Spine: 25mm
Weight: 476g
ISBN: 9780745697727
ISBN 10: 0745697720
Pages: 224
Publication Date: 03 March 2017
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Acknowledgements Part 1: Theoretical Perspectives Chapter 1: Introduction to Health Communication: Theoretical and Critical Perspectives Chapter 2: Communication Theory Chapter 3: Educational Theory Part 2: Key Topics Chapter 4: Psychological Theory Chapter 5: Methods and Media Chapter 6: Social Marketing Chapter 7: Health Literacy Part 3: Issues and Challenges Chapter 8: Challenges in Health Communication and Behaviour Change Chapter 9: The Politics of Health Communication and Behaviour Change Chapter 10: Looking to the Future References Index

Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University

Reviews for Health Communication: Theoretical and Critical Perspectives

Effective health communication is critical to ensure that key messages are not only disseminated well but received and understood by those that they are aimed at. This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques, this text offers much to students as well as those working in health today. - Dr Ranjit Khutan, Institute of Public Health, Social work and Care, University of Wolverhampton