Health Communication

Principles, Perspectives, and Possibilities

Jenn Anderson

$224.95 $180.09

Paperback

Forthcoming
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English

Cognella, Inc
31 July 2025

Medicine: general issues; Public health & preventive medicine

Health Communication: Principles, Perspectives, and Possibilities offers a comprehensive introduction to the field of health communication that both students and instructors will enjoy. Each chapter seamlessly blends theoretical foundations of the field with current and emerging research findings, as well as diverse real-world examples of health communication in action.

The book includes chapters on topics not often found in introductory textbooks for this course such as embodiment, wicked problems, and socially engaged communication. It also contains full chapters on timely issues like social media and misinformation. It weaves together social scientific, critical, interpretive, and rhetorical approaches to health communication scholarship with a sustained focus on amplifying the work of emerging scholars and those from traditionally marginalized groups.

The textbook provides the broadest possible understanding of the dynamic field of health communication without losing focus on the fundamental theoretical frameworks that position communication as crucial to our health experiences and outcomes.

Each chapter follows a consistent pedagogical structure: Focus (three main ideas of the chapter), Check In (comprehension questions), Branch Out (applied learning activity), and Dig Deep (in-depth discussion or essay questions), so that readers can easily orient themselves to the content and learning process. Readers can also connect with the content through textboxes that prompt reflection (What Do You Think? boxes) or deeper understanding of a specific topic or study (A Closer Look boxes).

By: Jenn Anderson
Imprint: Cognella, Inc
Country of Publication: United States
ISBN: 9798823357500
Pages: 426
Publication Date: 31 July 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Jenn Anderson (Ph.D., Michigan State University) is an award-winning scholar and teacher. She has authored over 40 peer-reviewed publications and received more than $600,000 in grant funding. She also founded and developed the curriculum for the health communication minor at her institution and holds multiple teaching certifications, including those for online learning and universal design.