Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health

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Suruchi Sood, PhD Amy Henderson Riley, DrPH, MCHES

Health Communication Fundamentals

Planning, Implementation, and Evaluation in Public Health

Suruchi Sood, PhD, Amy Henderson Riley, DrPH, MCHES

$169

Paperback

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QTY:

English

Springer Publishing Co Inc
17 October 2023

Medicine: general issues; Doctor patient relationship; Public health & preventive medicine

"""The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field.""--Rafael Obregon, Country Representative, UNICEF Paraguay

Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation.

Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector.

Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more.

Key Features:

Focuses on evidence-based and theory-driven health communication practice

Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change

Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights

Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas

Provides insight into career opportunities in health communication

Audio podcasts highlight insights from leaders and experts with diverse careers in health communication

Purchase includes digital access for use on most mobile devices or computers

Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank"

By: Suruchi Sood PhD, Amy Henderson Riley, DrPH, MCHES
Imprint: Springer Publishing Co Inc
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
Weight: 612g
ISBN: 9780826173010
ISBN 10: 0826173012
Pages: 398
Publication Date: 17 October 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Suruchi Sood, PhD is the Director for Communication Sciences at the Johns Hopkins Center for Communication Programs at the Bloomberg School of Public Health. Amy Henderson Riley, DrPH, MCHES  teaches health communication at the College of Population Health at Thomas Jefferson University.