HCD Discovery Guides

Concepts & Operations

Ana Monroe

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Paperback

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English

Ishmael Interactive
01 September 2025

Management decision making; Project management; Knowledge management

The Human-centered Design (HCD) Discovery Guide helps individuals and organizations understand customers, their goals, and their moments of delight and frustration.

This modular guide was developed through real-world testing in organizations numbering from a dozen people to hundreds of thousands of employees. It shows how to move through customer research with confidence, from first ideas to final, actionable insights and their presentation to stakeholders.

Use the HCD Discovery Guide to:

Understand the best framing for your core research questions.

Scope a project to investigate that problem.

Conduct that project in a rigorous way. Pull actionable customer insights from your research.

Deliver your project on-time.

From receiving the first project brief or identifying a first customer problem to delivering a final presentation to stakeholders, this guide helps innovative generalists get the direction they need to conduct smart, focused, and efficient customer and stakeholder research. This strong, foundational research for product, service, program, and service development then sets up individuals and organizations up to build great things with the confidence that they truly understand their customers.

By: Ana Monroe
Imprint: Ishmael Interactive
Edition: 3rd ed.
Dimensions: Height: 203mm, Width: 133mm, Spine: 11mm
Weight: 236g
ISBN: 9798999575920
Pages: 164
Publication Date: 01 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for HCD Discovery Guides: Concepts & Operations

""This Guide has transformed our [veteran] approach.""Master Sergeant, U.S. Army [Ret.], Veteran Advocate ""We've pretty much adopted this Guide as our how-to.""Team lead, Deloitte ""We find this guide very helpful.""Lead, The Ohio State HOPES Center