Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

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Joyce Kay Avila

Hands-On Salesforce Data Cloud

Implementing and Managing a Real-Time Customer Data Platform

Joyce Kay Avila

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English

O'Reilly Media
20 August 2024

Operational research; Enterprise software; Web services; Data capture & analysis; Data mining

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data with the Data Cloud.

Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's no-code / low-code functionality to expertly build a Data Cloud foundation that allows you to utilize AI to its fullest, not only within the Salesforce platform but also with third-party machine learning services like AWS SageMaker and Google Vertex.

This book will help you:

Develop a plan to execute a CDP project effectively and efficiently

Connect Data Cloud to external data sources and build out a Customer 360 Data Model

Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure

Use Salesforce Data Cloud capabilities for identity resolution and segmentation

Create calculated, streaming, visualization, and predictive insights

Use Data Graphs to power Salesforce Einstein capabilities

Learn Data Cloud best practices for all phases of the development lifecycle

By: Joyce Kay Avila
Imprint: O'Reilly Media
Country of Publication: United States
Dimensions: Height: 233mm, Width: 178mm,
ISBN: 9781098147860
ISBN 10: 1098147863
Pages: 300
Publication Date: 20 August 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Joyce Kay Avila has more than 25 years as a business and technology leader. She has bachelor's and master's degrees in the fields of computer science and accounting business administration, and completed her PhD coursework in accounting information systems. Joyce holds 19 Salesforce certifications and accreditations, and is Tableau certified. She is a Salesforce All Star Ranger and a Salesforce Einstein Champion alumni. She is also certified in Snowflake and is a Snowflake Data Superhero. For the Salesforce and Snowflake communities, Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of the O'Reilly book, Snowflake: The Definitive Guide.