Handbook of Research on Managing and Influencing Consumer Behavior

Name: Handbook of Research on Managing and Influencing Consumer Behavior
Price: 712.62 AUD
Availability: OutOfStock
ISBN: 9781466665477

Hans-Ruediger Kaufmann

$890.95 $712.62

Hardback

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English

Idea Group,U.S.
31 October 2014

Consumerism

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.

The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Edited by: Hans-Ruediger Kaufmann
Imprint: Idea Group,U.S.
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 41mm
Weight: 2.139kg
ISBN: 9781466665477
ISBN 10: 1466665475
Pages: 573
Publication Date: 31 October 2014
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Hardback
Publisher's Status: Active

Hans Ruediger Kaufmann, University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania.