Handbook of Evidence Based Management Practices in Business

Preface Foreword About the Editors PART I Evidence Based Financial Management 1. Insurance Buying Motives for Sustainable Financial Goals Vijaykumar Dhannur and Shubham Mohan Kusane 2. Fintech Payments as a Facilitator of Value Co-Creation—A Theoretical Framework Saumya Singh and Antora Dutta 3. Lack of Evidence Based Management (EBM) of Non-Performing Assets (NPAs) in Regional Rural Banks (RRBs) D. S. Chauhan 4. Empirical Investigation of Heckscher Ohlin Theory on India’s Foreign Trade Shri Prakash and Sonia Anand Dhir 5. Indicators of Risk Management in Banking Sector Gaganpreet Kaur 6. Implied Volatility, Risk Premium and Option Mispricing: An Examination of Information Efficiency of Options Market Vijay Kumar Sharma and Satinder Bhatia 7. Determinants of Working Capital Efficiency of Indian MSME’s: An Empirical Evidence Deepak Kumar Tripathi and Saurabh Chadha 8. Financial Inclusion and Pradhan Mantri Jan Dhan Yojana: Evidence From Durg District Ankita Tripathi, Dr. Ravish Kumar Soni and RajKumar 9. Comparative Analysis of the Financial Structures of Germany and Japan Nikkita Gupta 10. Effects of Digitisation on Banknote Durability Arunima Asthana, Tanmoy Kr. Banerjee and Shubhamoy Dey 11. Assessing Investment Attractiveness—Developing Economies Perspective Leena Ajit Kaushal 12. Sustainable FDI Inflows in Emerging Economies-Indian Perspective Leena Ajit Kaushal 13. A Descriptive Study of the Role of Microfinance in Sustainable Development and its Challenges Kalpana 14. The Impact of Cryptocurrency on the Growth Prospect of Indian Economy V. Rithul and Varnita Srivastava 15. Economic Burden of Non-Communicable Diseases and Challenges of Health Insurance Coverage: Insights from Primary Survey Varsha Shukla and Rahul Arora 16. Interconnectedness Between Foreign Portfolio Investors and Market Returns: Evidence from Asymmetric Exponential GARCH Model Faisal Usmani and Imlak Shaikh 17. Impact of Bitcoin Price on the Energy Consumption and Further Estimating its Carbon Footprint Nishant Sapra and Imlak Shaikh 18. Causality between Defense Expenditure and Economic Growth in India Prashant Ishwarlal Vadikar and Imlak Shaikh 19. A Study on Financial Literacy amongst the Rural and Urban Area of Surat District Vijaykumar Gondaliya and Nisarg Shah 20. Portfolio Management Using OPM% Based Dynamic Allocation Strategy Deepak Sharma 21. A Brief Appraisal on Tourism Finance Corporation of India Kurma Sankara Rao 22. Bibliometric Analysis of Behavioral Finance with Vos Viewer: Last Twenty-Five Year Girish Garg and Seema Thakur PART II Evidence Based Human Resource Management 23. Changing Paradigms in Training Methods: A Bibliometric Review A. Naga Ramani and Jayashree Mahesh 24. How Emotions Experienced at Home Impact Employee’s Stress at Work: A study on Indian Working Professionals Working in India Shridhar Gokhale and Raina Chhajer 25. Unwrap the Roles of Green Human Resource Management Practices with the Mediating Role of Green Innovation Jyoti Kamboj and Eronimus A. 26. An Integrative Framework of Employees’ Flourishing-at-work Meera Peethambaran, Mohammad Faraz Naim and Saurabh Sugha 27. Does Learning Enhance the Psychological Well-Being of Employees at Work? A Pilot Exploration Anurag Chadha and Raina Chhajer 28. Effect of Human Resource Practices on Employees’ Behavioral Outcome in Neyveli Lignite Corporation (NlC) India Ltd, Neyveli R. Ramachandran 29. Dark Tetrad and Work-Life Balance: A Case Study on Married Doctoral Students Akash Dubey, Rajneesh Choubisa and Jerin V. Philipose 30. Academic Adjustment and Gratitude in College Students: A First-Hand Evidence from a Psychological Perspective Jerin V Philipose, Akash Dubey and Rajneesh Choubisa 31. Work Environment: A Review of Established Scales from 50 Years of Literature Shipra Pandey and Jayashree Mahesh 32. Role Stressors and Burnout: Examining the Mediating Role of Rumination Nidhi S. Bisht and Arun Kumar Tripathy PART III Evidence Based Marketing Management 33. Performance Prediction of Amazon Ad Campaigns Through Past Performance Data Using Machine Learning Pratyut Sharma 34. Social Media Influencer as a Winning Strategy for Influencing Purchasing Decision of Teenage Segment Nidhi, Preeti Thakur and Rakesh Kumar Gupta 35. Interaction Behavior of Customers in Viral Marketing: An Analysis of its Impact on Customer Opinions Amrit Kaur, Harmeen Soch and Sunpreet Kaur 36. Talking the Walk: Conceptualizing Antecedents and Consequences of Greenhushing Anand Thakur, Kavita Singla and Kamini Singla 37. A Bibliometric Review of Greenwashing Research by Using Co-occurrence Analysis and Bibliographic Coupling Sakshi Goyal, Harshika Sondhi and Praveen Goyal 38. Marketing Metrics and Advertisement Campaign Budget: A VECM Approach Venkat Narasimhan R., Udayan Chanda and Yashvardhan Sharma 39. An Analytical Study on Green Skin Care Products: Impact on Consumer Purchase Intention Anu Grover and Hareesh Kumar T. 40. An Analytical Study on the Usage of Debit Card and Credit Card in Indian Economy Ruchi Gupta, W. Ramana Rao and Muskan Diwan 41. Experiential Perspective and Technology Adoption of Digital Educational Ecology Amid Pandemic Context Virendra Singh Nirban, Tanu Shukla and Mounika Prashanthi Vavilala 42. Impact of Seed Type and Fertilizer on Pearl Millet Yield: A Descriptive Study in Selected Districts of Rajasthan Nikita Dhankar, Srikanta Routroy and Satyendra Kr. Sharma 43. Adoption and Usage of the Electronic National Agriculture Market: A Literature Review Nirankush Dutta, Udayan Chanda and S. R. Singh 44. Agro-tourism: A Literature Review Praveen Goyal, Saurabh Chadha and S. R. Singh 45. Performance of Farmer Producer Organisations in Rajasthan: An Empirical Assessment Krishna Muniyoor, Sabhya Yadav, Rajan Pandey, Satyendra Kumar Sharma and Srikanta Routroy 46. Greenwash Perception and Sustainable Consumer Purchase Behaviour Bharti Ramtiyal and Paras Garg, Gunjan Soni PART IV: Evidence Based Operations and Information Management 47. Retailer’s Ordering Policy Under Influence of Inflation and Dynamic Potential Market Size in a Supply Chain System Alok Kumar, Jitendra Kumar Das and Udayan Chanda 48. Designing a Robust Supply Chain Model for the Distribution of—‘COVAXIN’ Ankur Roy, Imlak Sheikh and Satyendra K. Sharma 49. Identification and Extraction of Retailer’s Expectations in the Last-Mile Delivery Krishna Veer Tiwari*, Leela Rani and Satyendra Kumar Sharma 50. Supply Risk Indicators to Assess Location and Environmental Risk Ankur Roy, Imlak Shaikh and Satyendra K. Sharma 51. An Indian Approach to AI Policy: A Comparative Study Between Three Sectors Anand R. Navaratna and Deepak Saxena 52. CTR Prediction: A Bibliometric Review of Scientific Literature Arti Jha, Yashvardhan Sharma and Udayan Chanda 53. An Investigation into Understanding Consumer Opinion About Adoption of Electric Vehicles Using Machine Learning Pooja, Abhishek Tripathi and Yatish Joshi 54. Click-Through Rate: An Overview of Scientific Research in Management Venkat Narasimhan R, Udayan Chanda and Yashvardhan Sharma 55. Consumer’s Safety Concerns on Fire Hazards and Readiness of Electric Vehicle Batteries in India Vikash Joshi and Payal Phulwani 56. Policy Uncertainty and Purchasing Managers’ Index Imlak Shaikh 57. Food Waste Management in BITS Pilani Ujjwal Aggarwal and Arkya Aditya 58. Assessment of EVs Adoption in India Using AHP-BWM Approach Sudhanshu Ranjan Singh, Abhijeet K. Digalwar and Srikanta Routroy 59. Identification and Analysis of Health Parameters for the Development of a Mobile App and Sensor Based Wearable Health Band Mayuri Digalwar, Dinesh Tundalwar, Rashmi Pandhare and Abhijeet Digalwar 60. Risk Propagation Modelling for Agri-Food Supply Chain: An Indian perspective Khalid Hussain Ansari, Srikanta Routroy, Shailender Singh and Krishna Muniyoor 61. Impact of External Risk Factors on Indian Road Construction Supply Chain Performance Anubhav Tiwari, Prasanta K. Sahu, Shailender Singh and Srikanta Routroy 62. Analysis of Impetus for Formal E-Waste Management System in India Varun Kumar, Om Ji Shukla and Saurabh Tripathi 63. Long Term Business Planning to Mitigate Ill-effects of Natural Calamities Rajkumar Sharma and Satyendra Kumar Sharma 64. Analyzing the Impact of Agri Supply Chain Management Strategies on Farmers’ Incomes C. V. Sunil Kumar and M. L. N. Rao PART V: Evidence Based Strategic Management and Entrepreneurship 65. Winner-Take-All Strategy in Digital Platform Market: A Theoretical Exposition Shatakshi Bourai, Neetu Yadav and Rahul Arora 66. Business Networks and Strategic Orientation Help Firms Navigate the Dynamic Nature of Business, Leading to Product Innovation Amit Kumar Gupta 67. Sustainability Practices: A Case Study of State Bank of India Yatisha Kalia 68. Value Appropriation in Inter-firm Coopetitive Alliances: Case of the Indian Pharmaceutical Industry Roopesh Kumar, Anil Bhat and Neetu Yadav 69. DIVA’S of Enterprise: A Study of Constraining Factors Affecting Women Entrepreneurs in India Kirti Malik, Pooja Yadav, Sonam Sachdeva and Harshika Sondhi 70. Bibliographic Analysis and Strategic Management Research in India B. S. Rathore, Nardeep Kumar Maheshwari and Sunita Verma 71. Enabling Sustainable Entrepreneurial Intentions Through the Fintech Ecosystem and Entrepreneurship Education Ecosystem: Does Sustainable Orientation Matter? Manpreet Rajpal and Bindu Singh 72. Opinion of Students Pursuing Higher Education on Online Learning During COVID-19 Pandemic: Review of Literature and a Sample Survey Deepti Shetty and Vidya S. Gurav 73. Exploring a Mediating Role of Entrepreneurial Passion Between Individual Entrepreneurial Orientation and Social Entrepreneurship Linkage: A Conceptual Framework Shefali Srivastava and Bindu Singh 74. Evidential Insights: Factors Affecting Higher Education Readiness Tanu Shukla, Virendra Singh Nirban and Deepanjana Chakraborty 75. Choice of Expansion Modes: A Capabilities Perspective Arun Kumar Tripathy 76. ESG Disclosures and Firm Performances—Evidence from India Inc. Tulika Bal and Ashutosh Dash