Andrew J. Elliot is Professor of Psychology and Director of the Approach-Avoidance Motivation research group at the University of Rochester, New York. Mark D. Fairchild is Associate Dean of Research and Graduate Education of Rochester Institute of Technology's College of Science, and Director of the Program of Color Science and Munsell Color Science Laboratory. Anna Franklin is a Professor in the School of Psychology at the University of Sussex and Director of the Sussex Colour Group.
'Not simply an engineer's labels for different parts of the visible spectrum, colors cut deep into our emotions and splash all over our cognition. Colors are … a big deal, and this book takes one on an introductory journey into why.' Mark Changizi, Director of Human Cognition, 2AI Labs, Indiana 'This valuable compendium of current research is impressive in both scope and quality of contributions. There is nothing else like it in the field of color studies.' C. L. Hardin, Professor Emeritus, Syracuse University, New York