Gut Feelings

Short Cuts to Better Decision Making

Gerd Gigerenzer

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Paperback

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English

Penguin
29 September 2008

Decision theory: general; Psychology; Popular psychology

For anyone who has read Blink and wants to know more

Think less - and know more.

A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work?

In Gut Feelings psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making. He explains that, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you why gut thinking can change your world.

By: Gerd Gigerenzer
Imprint: Penguin
Country of Publication: United Kingdom
Dimensions: Height: 198mm, Width: 129mm, Spine: 17mm
Weight: 213g
ISBN: 9780141015910
ISBN 10: 0141015918
Pages: 288
Publication Date: 29 September 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.

Reviews for Gut Feelings: Short Cuts to Better Decision Making

Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life Sunday Times Gigerenzer's writing is catchily optimistic and slyly funny ... devillish -- Steven Poole Guardian