MOTHER'S DAY SPECIALS! SHOW ME MORE
Michelle Denogean has worn many hats in her career but few know that her first ambitious hat had ""Writer"" written across it.While she has made herself known as a marketing guru and sought-after strategist in the business world, she spent her early years writing short stories and poems.Born and raised in West Hills, California, Michelle kept busy with school, dance, and writing. In the summer, she worked in her father's accounting business, but she had zero desire to lead in business. However, Michelle received her Bachelor's degree in Communications, with a Minor in Literature Writing, UC San Diego. It was there that she began to understand the intricacies of business.With the advent of the highly accessible internet, Michelle saw kids starting businesses out of their garages and people investing millions in them. Because ""business is business,"" she knew they would need someone to pick up the inevitable pieces. That led her to Pepperdine University, earning her MBA.Entering the business sector, Michelle oversaw divisions of Fastclick and Edmunds. Over the past fifteen years, she has held the role of Chief Marketing Officer for Edmunds, Roadster, and currently, Side. She also served in leadership positions at eHarmony and Move.com. Her hard work has paid off. To her delight, in 2023, Michelle received the coveted Icon Award for Top Marketer of the Year.A few years ago, Michelle got passionate about helping more than just the company she served. Her inability to stay in the marketing box and her passion for asking provocative questions made her the perfect resource for anyone looking to take their start-up to the next level. But she realized she could reach out to many more start-up founders with books. With three in the works, she has now added the hat ""Author"" to the others.Michelle resides in Newhall, California with her husband, son in high school, and middle-school age daughter. They are avid skiers, snowboarders, and off-roaders. She says her children believe that CMO stands for ""Chief Mommy Officer.""
"""The most important job of the founder is to establish a team that can scale the project. Coordinating the work of committed people isn't the same as doing the work yourself, and this book helps entrepreneurs find the useful path forward."" - Seth Godin, Author This is Marketing ""Brilliant. Michelle deeply cares about founders; she has worked with many, some who have succeeded, and some who have not. In this inspiring and useful book, she shares an approach for founder self-awareness and how to act on it. If you are looking to take your startup to the next level and aren't sure how, I highly suggest reading GrowUp immediately."" - Jim Stengel, CEO The Jim Stengel Company, Host of the CMO Podcast, Author of Grow, Former Global Marketing Officer, Proctor and Gamble ""Michelle Denogean's take on the four founder superpowers is spot on. At Matrix Partners, we have seen them all, both their strengths and blind spots. Her GROW system not only makes complete sense but is vital for every startup founder to embrace as they scale."" - Dana Stalder, Partner, Matrix Partners ""It's a hard truth: what makes founders great when they start isn't what makes them great as their companies grow. I've seen all the founder superpowers-and blind spots-Michelle calls out. Her GROW system is a pragmatic, hands-on roadmap for any founder wanting to become a better leader."" - Martina Lauchengco, Partner, Costanoa Ventures ""GrowUp is spot on and, frankly, a must-read for every founder looking to build a long-lasting business that creates meaningful value. I've seen first-hand how Michelle's expertise and deep empathy for founders impacts startups' success. Her unique experience as a trusted sounding board for many founders throughout her career has given her the ability to create critical tools and frameworks to help even more companies accelerate growth."" - Greg Sands, Founder & Managing Director, Costanoa Ventures ""Scaling a startup requires the right team to compliment your strengths as a founder. Michelle not only understands this deeply, but encourages founders to look within themselves and identify the growth needed to empower their teams for long term success."" - Andy Moss, Founder & CEO at Mindtrip, former CEO and Founder of the following: Roadster, Shopstyle, Fabkids ""Michelle's practical approach to maturing a growing company is essential for founders who want to maintain their authenticity while they scale their business."" - Guy Gal, CEO of Side ""If you are looking for a mirror in which to look at yourself and the company you've built, GrowUp is it. Michelle provides the perfect framework for CEOs and founders to ensure that they consider all the strengths and weaknesses of their organizations. Most important, she shines a bright light on blind spots that are likely holding you back from effectively scaling your company. I have worked with Michelle Denogean for many years. She has an innate ability to see the strengths and blind spots one cannot see in themselves. Read this book and let her help you scale and prosper!"" - Rudi Thun, COO Mindtrip ""GrowUp is a must-read for startup founders looking to take their company to the next level by improving their own mindset. I wish I had this eight years ago when I started Luxury Presence!"" - Malte Kramer, CEO Luxury Presence"
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The Diary of a CEO
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Pattern Breakers
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