Growth Dynamics in New Markets: Improving Decision Making through Model-Based Management

— —

Martin F. G. Schaffernicht Stefan N. Groesser

Growth Dynamics in New Markets

Improving Decision Making through Model-Based Management

Martin F. G. Schaffernicht, Stefan N. Groesser

$111.95

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

John Wiley & Sons Inc
18 May 2018

Business strategy; Business competition; Management & management techniques; Business communication & presentation

An innovative simulation-based approach for strategic decision making when launching new products

Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems.

This groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that:

Contains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace Offers targeted questions that help to enhance the understanding of the material presented Presents detailed answers and solutions to a number or real-world business challenges Features video tutorials that explain how the simulation experiments are implemented and interpreted Aids in the development an action-oriented, pragmatic understanding of the underlying forces in business

Designed for students of business administration, management, industrial engineering, informatics, engineering, and public policy, Growth Dynamics in New Markets offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies.

By: Martin F. G. Schaffernicht, Stefan N. Groesser
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 257mm, Width: 178mm, Spine: 31mm
Weight: 1.066kg
ISBN: 9781119118237
ISBN 10: 1119118239
Pages: 472
Publication Date: 18 May 2018
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Martin FG. Schaffernicht, Facultad de Economía y Negocios, Universidad de Talca, Chile. Stefan N. Groesser, School of Engineering, Bern University of Applied Sciences and Institute of Management, University of St. Gallen, Switzerland.