Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

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Charlene Li Josh Bernoff

Groundswell, Expanded and Revised Edition

Winning in a World Transformed by Social Technologies

Charlene Li, Josh Bernoff

$34.99

Paperback

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English

Harvard Business School
01 June 2011

Economics & Business; Public relations

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

Evaluate new social technologies as they emerge

Determine how different groups of consumers are participating in social technology arenas

Apply a four-step process for formulating your future strategy

Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

By: Charlene Li, Josh Bernoff
Imprint: Harvard Business School
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Edition: Expanded and revised ed
Dimensions: Height: 209mm, Width: 139mm, Spine: 23mm
Weight: 354g
ISBN: 9781422161982
ISBN 10: 1422161986
Pages: 352
Publication Date: 01 June 2011
Audience: General/trade , ELT Advanced , ELT Advanced
Format: Paperback
Publisher's Status: Active

Charlene Li is an independent thought leader and founder of the Altimeter Group. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

Reviews for Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

If you haven t read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it. - Business 2 Community