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The Storyteller’s Advantage: How Powerful Narratives Make Businesses Thrive by Christina Farr at Abbey's Bookshop,
The Storyteller’s Advantage: How Powerful Narratives Make Businesses Thrive
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Christina Farr

The Storyteller’s Advantage

How Powerful Narratives Make Businesses Thrive

Christina Farr

$36.99

Paperback

Not in-store but you can order this
How long will it take?
English
Ebury Edge
20 January 2026
Business innovation
The one skill from Silicon Valley founders that will get you and your business ahead.

Master the essential skill of effective communication and storytelling to drive success for you and your business with this accessible and practical guide form an industry expert.

For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in today's ultracompetitive world, that is simply not enough.

The ability to tell a compelling story about your product or service is no longer just a competitive advantage - it's a requirement.

In The Storyteller's Advantage, investor, startup advisor, and former business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Farr offers an inside look at the greatest storytelling CEOs, whose narrative abilities enable them to raise more capital, retain more talent, and make their brands more memorable.

With empirical research and candid commentary, Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today's workplaces, and shares practical advice on how to deliver the most compelling message.

Practical and approachable, The Storyteller's Advantage will help any business leader to tap into their ultimate superpower-telling a great story.
By:  
Imprint:   Ebury Edge
Country of Publication:   United Kingdom
Dimensions:   Height: 232mm,  Width: 153mm,  Spine: 25mm
Weight:   411g
ISBN:   9781529146486
ISBN 10:   1529146488
Pages:   336
Publication Date:  
Audience:   Professional and scholarly ,  College/higher education ,  Undergraduate ,  Primary
Format:   Paperback
Publisher's Status:   Active

Christina Farr is a health-technology investor, advisor, and industry expert. She is a managing director at Manatt, where she advises companies in narrative development with a specialization in fundraising; a general partner at Scrub Capital; and editor-in-chief of the popular newsletter and podcast Second Opinion. She is a regular guest on APM Marketplace, former co-chair for Fortune Brainstorm Health, and a Top Voice for technology on LinkedIn. She lives in New York with her family and grew up in London, UK.

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