Green Grades

Can Information Save the Earth?

Graham Bullock (Associate Professor, Davidson College)

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English

MIT Press
25 August 2017

Pollution & threats to the environment; Nuclear issues

Series: Green Grades

"A comprehensive assessment and analysis of the validity, trustworthiness, and effectiveness, of such environmental ratings as ENERGY STAR, LEED, and USDA Organic.

Consumers are confronted with a confusing array of environmental ratings on products that range from refrigerators to shampoos. Is the information that these ratings represent trustworthy, accurate, or even relevant to environmental concerns? ""Information optimists"" believe that these ""green grades"" can play an important role in saving the planet. ""Information pessimists"" consider them a distraction from pursuing legislative and regulatory actions. In this book, Graham Bullock offers a comprehensive assessment and analysis of the effectiveness and validity of such environmental ratings as ENERGY STAR, USDA Organic, the Forest Stewardship Council, LEED, and the Toxic 100 Air Polluters Index.

Bullock stakes out a position as an ""information realist,"" acknowledging both the contributions and the limitations of these initiatives. Drawing on interviews, case studies, and an original dataset of 245 environmental ratings and certifications, he examines what he calls the information value chain of green grades- organizational associations, content, methods, interfaces, and outcomes. He explores the relevance of the information to the issues; the legitimacy and accountability of sponsoring or cooperating organizations; the reliability of methods used to develop the information; the prominence and intelligibility of communication to the public; and the effects and effectiveness of the information after it emerges from the value chain. Bullock's analysis offers a realistic appraisal of the role of information-based environmental governance-its benefits and shortcomings-and its relation to other governance strategies.

A comprehensive assessment and analysis of the validity, trustworthiness, and effectiveness, of such environmental ratings as ENERGY STAR, LEED, and USDA Organic.

Consumers are confronted with a confusing array of environmental ratings on products that range from refrigerators to shampoos. Is the information that these ratings represent trustworthy, accurate, or even relevant to environmental concerns? ""Information optimists"" believe that these ""green grades"" can play an important role in saving the planet. ""Information pessimists"" consider them a distraction from pursuing legislative and regulatory actions. In this book, Graham Bullock offers a comprehensive assessment and analysis of the effectiveness and validity of such environmental ratings as ENERGY STAR, USDA Organic, the Forest Stewardship Council, LEED, and the Toxic 100 Air Polluters Index.

Bullock stakes out a position as an ""information realist,"" acknowledging both the contributions and the limitations of these initiatives. Drawing on interviews, case studies, and an original dataset of 245 environmental ratings and certifications, he examines what he calls the information value chain of green grades- organizational associations, content, methods, interfaces, and outcomes. He explores the relevance of the information to the issues; the legitimacy and accountability of sponsoring or cooperating organizations; the reliability of methods used to develop the information; the prominence and intelligibility of communication to the public; and the effects and effectiveness of the information after it emerges from the value chain. Bullock's analysis offers a realistic appraisal of the role of information-based environmental governance-its benefits and shortcomings-and its relation to other governance strategies."

By: Graham Bullock (Associate Professor Davidson College)
Imprint: MIT Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
ISBN: 9780262534901
ISBN 10: 0262534908
Series: Green Grades
Pages: 408
Publication Date: 25 August 2017
Recommended Age: From 18 years
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Graham Bullock is Associate Professor in the Departments of Political Science and Environmental Studies at Davidson College, Davidson, North Carolina. He is a cofounder of GoodGuide, an online tool that provides environmental, social, and health information about products and companies.