Granny Takes a Trip: High Fashion and High Times at the Wildest Rock 'n' Roll Boutique

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Paul Gorman Natalie Dawkins

Granny Takes a Trip

High Fashion and High Times at the Wildest Rock 'n' Roll Boutique

Paul Gorman, Natalie Dawkins

$89.99

Hardback

Forthcoming
Pre-Order now

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English

White Rabbit
06 January 2026

Industrial: Commercial Art & Design; Social & cultural history; Popular culture; Fashion & society

Lavishly illustrated with never-before-seen photographs of the shop, its key players and - of course - the clothes.

Granny Takes A Trip was more than just a shop and a fashion brand; it was the original rock and roll clothes boutique, the template for all that followed. What started as an odd retail venture/art installation in a depressed part of London known as World's End became an international byword for glam decadence in Manhattan and Hollywood, combining flamboyant style and all manner of countercultural activity to attract everyone from Pattie Boyd, Marianne Faithfull and Anita Pallenberg to Elton John, Jimi Hendrix, Miles Davis, Mick Jagger, Rod Stewart, the Beatles, and Lou Reed.

Unfolding over a decade-and-a-half, this tumultuous story invokes a cast of often unique, sometimes entitled, unusually talented and troubled individuals on a collective mission to shake up austere, repressed, class-ridden Britain and white bread America. Some achieved this at great personal cost as darkness, addiction and tragedy stalked those behind the extraordinary shop facades.

Much mythologised but never told, this cautionary tale has now found its definitive chronicler in celebrated cultural historian Paul Gorman who has had access to first-hand accounts from all the principal figures, as well as notes for a memoir and a much-treasured scrapbook by Freddie Hornik, the tailoring entrepreneur who survived the death marches of central Europe after WW2 to acquire Granny Takes A Trip in the late 60s and transform into an unparalleled pop cultural force.

By: Paul Gorman
Other: Natalie Dawkins
Imprint: White Rabbit
Country of Publication: United Kingdom
Dimensions: Height: 264mm, Width: 200mm, Spine: 34mm
Weight: 1.349kg
ISBN: 9781399623612
ISBN 10: 1399623613
Pages: 304
Publication Date: 06 January 2026
Audience: College/higher education , Professional and scholarly , General/trade , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming

Paul Gorman is a writer, curator and cultural commentator. His books include The Story Of The Face: The Magazine That Changed Culture, The Life & Times of Malcolm McLaren, Totally Wired: The Rise & Fall Of The Music Press, The Look: Adventures in Rock & Pop Fashion, The Wild World of Barney Bubbles, Straight with Boy George and Nine Lives with Goldie. Gorman has also contributed to the world's leading publications and staged exhibitions concerning fashion, media and visual and popular culture in the US, Denmark, France and the UK.

Reviews for Granny Takes a Trip: High Fashion and High Times at the Wildest Rock 'n' Roll Boutique

A celebration of the London boutique that bridged psychedelic fashion and glam . . . In a colourful, illustrated account, the interest for fashion-backward readers comes from the musical gossip * UNCUT *