Wendy Wood was born in the UK and is Provost Professor of Psychology and Business at the University of Southern California. Her research incorporates neuroscience, cognition, and behavioral insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. She has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, Chicago Tribune, Time magazine, USA Today, and NPR.
A huge achievement. Wendy Wood manages to distill the science of habit formation, most of which emerges from her own lab, in a manner that is fascinating but also, above all, extremely useful for people looking to make positive change in their life -- David Kessler, <i>New York Times</i>-bestselling author of <i>The End of Overeating</i> and <i>Capture</i> A fascinating tour of the science of habits, and Wendy Wood is the consummate tour guide -- Adam Alter, NYU Stern School of Business Wood's research reveals the surprisingly simple features that lie at the heart of good and bad habits. In Good Habits, Bad Habits, she shows how understanding these features is crucial to making habits stick and teaches us how to shape our own habits to improve our lives -- Samuel D. Gosling An insightful guidebook from the world's preeminent habits researcher. Good Habits, Bad Habits is a captivating tale of the science of habits and how you can use them to improve your life -- <b>Jonah Berger</b>, author of <i>Contagious: Why Things Catch On</i> Fascinating and fun, this book will change a lot of lives -- Cass R. Sunstein, co-author of <i>Nudge</i> and author of <i>How Change Happens</i> No one has studied how habits form and direct behaviour better than Professor Wendy Wood . . . She has described how to change negative habits into positive versions better than anybody. She's the researcher best able to write the next big book on the topic. -- Robert Cialdini Many authors have written about habits . . . but Wood is also a premier scientist in psychology, working on how habits affect and are affected by the human mind. Top tip: Willpower isn't enough. But through her original research, Wood explains what does work -- <i>The Washington Post</i> In Good Habits, Bad Habits . . . the social psychologist Wendy Wood refutes both [William] James's determinism and glib exhortations to be proactive, and seeks to give the general reader more realistic ideas for how to break habits -- <i>The New Yorker</i> Wendy Wood . . . is the most thoughtful, innovative person who understands the role of habits in human behaviour . . . I can't imagine a better person writing this book -- Dan Ariely Enlightening and insightful . . . Wood's research and perspective on the malleability of habits will bring hope to any reader looking to create long-term behavioural change -- Publishers Weekly Wendy Wood is the world's foremost expert in the field, and this book is essential. -- Angela Duckworth, bestselling author of <i>Grit</i> If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits. -- Adam Grant