Amy Alkon is an independent investigative science writer specializing in “applied science”—using scientific evidence to solve real-world problems. Alkon critically evaluates and synthesizes research across disciplines and then translates it into everyday language, empowering regular people to make scientifically informed decisions for the best of their health and well-being. For 25 years, Alkon wrote an award-winning, science-based nationally syndicated advice column, distributed by Creators. With Going Menopostal, Alkon has authored five books—most recently, her “science-help” book Unfuckology: How to Live with Guts and Confidence (St. Martin’s Press, 2018). She is the past President of the Applied Evolutionary Psychology Society, which brings evolutionary science to public policy, education, and medicine. Alkon has given invited talks to academics on applied science at scientific conferences and to large groups at universities. She has given two TED talks, and the Los Angeles City Attorney’s Office hires Alkon, a State of California-certified mediator, to do behavioral science-based dispute resolution talks and training videos. Alkon has been profiled in The New York Times, TIME, The Washington Post, The Independent/UK, and Macleans. Alkon has appeared on numerous national TV and radio shows, including Good Morning America, Today, NPR, CNN, Nightline, Anderson Cooper, Coast to Coast, and Canada’s The Agenda with Steve Paikin, along with podcasts by Adam Carolla, Joe Rogan, Michael Shermer, Robert Wright, and Scott Barry Kaufman. Alkon lives in Venice, California. Follow Amy on Twitter: @amyalkon. Her website: amyalkon.net Robert Lufkin, MD, has served as a full professor at both the UCLA and USC Schools of Medicine. In addition to being a practicing physician, he is the author of more than 200 peer-reviewed scientific papers and 14 books that are available in six languages. Among his many inventions, including several patents in artificial intelligence, he developed an MR-compatible biopsy needle which is used worldwide today as the “Lufkin Needle.” He is active on social media with more than 250,000 followers.
Praise for Amy Alkon's previous title, Unf*ckology: “Advice on how to change behavior should be grounded in the science of behavior, but it rarely is. Don’t let the name fool you: Unf*ckology may speak with a potty mouth, but it cites journals and textbooks to bring a nuanced take on cognitive neuroscience and human evolution to the problems of everyday life.” —Christopher Chabris, Assoc. Professor of Psychology, Union College; coauthor of Invisible Gorilla ""Alkon invented the science-help genre, and this book finds her at the height of her powers."" —Kaja Perina, Editor in Chief of Psychology Today ""Unf*ckology should be assigned to all students as the textbook for the new science—'growing a spine'—and taking personal responsibility for your life.” —Michael Shermer, Presidential Fellow Chapman University, author of Heavens on Earth ""Very few of today's thinkers give us big ideas. By showing us how to use research on fields like embodiment to change our lives, Amy Alkon has given us two things: new big ideas; and balls-to-the wall hilarity. Let's put that in different words. Unf*ckology is one of the most delightful books you will read in this lifetime. And Amy Alkon has established herself with this book as THE top practitioner of applied science.” —Howard Bloom, author of The Lucifer Principle and The Global Brain “Amy Alkon is a virtuoso at making science accessible and fun. In this fast-paced, deeply authentic 'science-help' book, Alkon weaves her own dramatic transformation with the latest science to show you how to live the life you truly want to live. It’s time to stop pitying yourself, devaluing yourself, hiding yourself, and all the other things we do to ourselves to avoid being our full selves. You can be comfortable in your own skin RIGHT NOW. This book will show you how.” —Scott Barry Kaufman, Professor of Positive Psychology, University of Pennsylvania, author of Ungifted