God Rock, Inc.

The Business of Niche Music

Andrew Mall

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English

University of California Press
01 December 2020

Music

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

By: Andrew Mall
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 20mm
Weight: 454g
ISBN: 9780520343429
ISBN 10: 0520343425
Pages: 322
Publication Date: 01 December 2020
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Andrew Mall is Assistant Professor of Music at Northeastern University and a coeditor of Studying Congregational Music: Key Issues, Methods, and Theoretical Perspectives.

Reviews for God Rock, Inc.: The Business of Niche Music

"""This landmark study of Christian music in the United States offers both resonances and challenges to those in the field of religious studies."" * Religion *"