Has a global queer popular culture emerged at the expense of local queer artists? In this book, Helton Levy argues that global queer culture is indebted to specific, local references that artists carry from their early experiences in life, which then become homogenized by contemporary media markets. The assumption that queer publics live and consume only through a global set of references, including gay parades and rainbow flags, for example, erases many personal complexities.
Levy revisits media characters that have caught the attention of the broader public – such as Calamity Jane (1953), the Daffyd Thomas character from the BBC comedy Little Britain (2003-2007), Brazilian drag queen Pabblo Vittar, French singer Christine and the Queens, and the Italian-Egyptian rapper Mahmood – and argues that they have gradually blended in the public's perception. This has often obscured the individual struggles faced by these characters, such as immigration, homophobia, poverty and societal exclusion. Levy also questions what happens when global media flows take queer culture to regions wherein the notion of LGBTQ+ rights are not entirely acceptable.
Utilizing insights from media reports published across the world's ten biggest media markets, Levy argues that there are a series of conditions which artists and cultural actors negotiate once they achieve any kind of success in mainstream media, while local queer references remain unseen in the wider media world. For that reason, he argues for stronger incentives for communities to accept and acknowledge the work of queer people before and after commoditization.
Acknowledgments List of Illustrations and Tables Series Editors’ Introduction Introduction: Globally queer? A tale of two worlds 1. Commodifying, de-commodifying, localising queer media and culture 2. Queer news 3. Queer artists 4. Trans influencers 5. Global platforms, local characters Conclusion: From globalized queerness to possible homecomings Index
Helton Levy is a journalist, researcher, and Lecturer in digital and visual media at London Metropolitan University. He holds a PhD in Sociology from City, University of London, UK. He is the author of The Internet, Politics, and Inequality in Contemporary Brazil: Peripheral Media (2018) and several articles on counter-hegemonic media and media discourse.
Reviews for Globalized Queerness: Identities and Commodities in Queer Popular Culture
"""By identifying patterns in these meanings and messages-the people, regions, and topics that (do not) garner attention-[Levy] shows how global discourses can suppress and neglect local queer communities and challenges the assumption that an international queer cosmopolitism indicates progress or facilitates emancipation for all queer people and groups ... This volume offers a solid, state-of-the-art analysis of queer activism, local and global media systems, and the creation, circulation, and reception of queer discourse."" --CHOICE"
