Global Television and Film: An Introduction to the Economics of the Business

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Colin Hoskins (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada) Stuart McFadyen (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada)

Global Television and Film

An Introduction to the Economics of the Business

Colin Hoskins (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada), Stuart McFadyen (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada), Adam Finn (Associate Professor of Marketing, Associate Professor of Marketing, University of Alberta, Canada) , Adam Finn

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English

Oxford University Press
01 December 1997

Media studies; Cinema industry; Radio & television industry

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business.

The industry is highly significant, economically and culturally and the political economy of its trade is

an extremely sensitive issue. Are cultural goods merely entertainment goods?

Why does the US dominate? This book provides a systematic and structured

economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled.

The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the

prevalence of American based media across the world.

By: Colin Hoskins (Professor Faculty of Business Professor Faculty of Business University of Alberta Canada), Stuart McFadyen (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada), Adam Finn (Associate Professor of Marketing, Associate Professor of Marketing, University of Alberta, Canada), Adam Finn
Imprint: Oxford University Press
Country of Publication: United Kingdom
Dimensions: Height: 232mm, Width: 155mm, Spine: 11mm
Weight: 282g
ISBN: 9780198711476
ISBN 10: 0198711476
Pages: 188
Publication Date: 01 December 1997
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada