Global Perspectives on NGO Communication for Social Change

Giuliana Sorce

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English

Routledge
04 November 2021

Communication studies; Media studies; Non-governmental organisations (NGOs)

Series: Routledge Research in Communication Studies

This book examines the central role media and communication play in the activities of Non-Governmental Organizations (NGOs) around the globe, how NGOs communicate with key publics, engage stakeholders, target political actors, enable input from civil society, and create participatory opportunities.

An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NGO organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society.

This comprehensive and wide-ranging exploration of global NGO communication will be of great interest to scholars across communication studies, media studies, public relations, organizational studies, political science, and development studies, while offering accessible pieces for practitioners and organizers.

Edited by: Giuliana Sorce
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032037134
ISBN 10: 103203713X
Series: Routledge Research in Communication Studies
Pages: 206
Publication Date: 04 November 2021
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Section 1: Communicating for Social Change; 1. NGO-Business Partnerships: Implications for Corporate Social Responsibility and Social Change Communication; 2. Resource Mobilization Strategies for Social Changes among Climate Change ENGOs in the U.S.: A Text Mining Study; 3. The Strategy of NGO Journalism in the Fight for Refugee Rights; 4. Integrating Social Media in NGO Strategic Communication: Lessons from Dutch NGOs’ Communication Practices; 5. Narrative Strategies for Animated Development Communication: Examples from BRAC in Bangladesh; Section 2: Case Studies of Social Change NGOs; 6. The Development Workshop Cooperative Giving Voice to the Voiceless: Advocating for Seasonal Agricultural Workers in Turkey; 7. The Government’s Needs vs. the Demands of Labor: A Case Study of Organizing by Labor NGOs in China; 8. Organizational Legitimacy and Communication on Social Networking Sites: A Case Study of Sadagaat and The Hawadith Street Initiative in Sudan; 9. Theorizing Feminist-Democratic Media Activism via NGO Media Activism in South Africa; 10. Practicing a Politics of Artistic and Communicative Trans Care: Casa Chama and Transvestigender Rights in Brazil

Giuliana Sorce is a postdoctoral scholar in the Institute of Media Studies at the Eberhard Karls University Tübingen, Germany. She specializes in digital cultures, new media, digital activism, and gender studies. Her research has appeared in journals such as The Communication Review, Journalism Practice or Feminist Media Studies.

Reviews for Global Perspectives on NGO Communication for Social Change

If you believe that the well-being of a nation or a community can be gauged by the quality of its civic discourse, and further believe in mechanisms that enable ordinary citizens to express themselves through discussion, debate, and dissent, this edited volume is a must read. Taking a global, national, and local perspective, this book investigates, analyzes, and interrogates the role that media and communication can play in the workings of Non-Governmental Organizations (NGOs), and provides invaluable insights on how they enable citizen involvement, shape public debate, engage stakeholders, advocate for public policy, and orchestrate members of a civil society. In a world awash in a discussion of public policies and programs, this volume, aptly, puts the citizen at the center. Arvind Singhal, Samuel Shirley and Edna Holt Marston Endowed Professor of Communication at the University of Texas at El Paso, USA; also serving as the William J. Clinton Distinguished Fellow at the Clinton School of Public Service, University of Arkansas at Little Rock, USA