GIRLS

Name: GIRLS
Price: 34.99 AUD
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ISBN: 9781800757004

Gen Z and the Commodification of Everything

Freya India

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Paperback

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English

SWIFT PRESS
03 March 2026

Society & Social Sciences; Gender studies: women; Sociology: family & relationships

'Freya India is an essential voice on Gen Z' -- Scott Galloway, bestselling author and podcast host

Coming of age has always been a time of angst and inner turmoil, especially for girls. But today girls have to contend with those worries in a world of AR filters, TikTok plastic surgeons, dating apps, hook up culture, online porn, modern sex-positivity, profit-driven online therapy apps, direct-to-door medication and even fully customisable AI girlfriends. All personalised by algorithms to play on their innermost fears and insecurities. It is an onslaught of advertising, it is on portable platforms designed to be maximally addictive, and it is far beyond what any previous generation of girls have ever faced.

GIRLS® teases out and traces both technological and cultural shifts in the last decade-from social media to shifting family structures, waning religious attachment and the collapse of communal spaces. And GIRLS® exposes the sinister and rapid intensification and ruthless commercialisation of the inner lives of girls and young women which leads to the loss of their authentic selves-a loss that corporations are all too ready to exploit.

GIRLS® is a personal journey and intimate portrait of girls today, in all their mystery and torment: one that captures the soul of the most complex and misunderstood generation so far, and that empowers them to see their lives through a different lens

By: Freya India
Imprint: SWIFT PRESS
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 153mm,
Weight: 380g
ISBN: 9781800757004
ISBN 10: 180075700X
Pages: 304
Publication Date: 03 March 2026
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Freya India is the author of the Substack GIRLS, where she writes about the challenges girls and young women face in the modern world, and a staff writer for Jonathan Haidt's newsletter, After Babel. She has also contributed to publications including The New Statesman, The Spectator and UnHerd.