Get Funded!: The Startup Entrepreneur’s Guide to Seriously Successful Fundraising

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John Biggs Eric Villines

Get Funded!

The Startup Entrepreneur’s Guide to Seriously Successful Fundraising

John Biggs, Eric Villines

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English

McGraw-Hill Education
25 August 2020

Business strategy; Small businesses & self-employed

From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today’s entrepreneurs.

Fundraising for startups has changed dramatically in the past decade. There was a time when VCs were rock stars and a founder with a big idea and a little drive could raise a few hundred thousand dollars to build a business. But those days are gone. In the aftermath of the Great Recession and a massive drop in tech investments, it’s become harder and harder for founders to raise money. The good news? Today’s entrepreneurs have more options than ever before—with greater opportunities to get the ball rolling, get investors excited, and Get Funded!

A comprehensive, cutting-edge guide from tech journalist and entrepreneur John Biggs and communication strategist Eric Villines, Get Funded! will enable you to:

Create a solid business plan and a powerful story that investors respond to Explore a wide range of funding options—and find the ones that are right for you Understand valuation and dilution Plan, prepare, and deliver the perfect pitch Raise money through grants, micro-loans, micro-donations, and crowdfunding Take advantage of the latest online resources and financial tools

Filled with step-by-step strategies, ready-to-use resources, and on-the-ground insights, this is a must-read for every entrepreneur. Even if you’ve started a business before, you’ll discover a whole new funding landscape with exciting tech-driven models―including crowdfunding platforms like GoFundMe and Patreon, cryptocurrencies like Bitcoin, IEOs (Initial Exchange Offerings), micro-loans, and micro-donations―as well as more traditional, tried-and-true methods. Beyond a road map to the current world of funding, Get Funded! provides proven strategies for pitching, marketing, bootstrapping, and more. It’s a complete 360-degree tool with easy-to-follow worksheets and online resources that will help you build a sustainable funding strategy that’s right for your business—and crucial to your success.

Whether you’re starting a food truck or a biotech startup, Get Funded! has got you covered.

By: John Biggs, Eric Villines
Imprint: McGraw-Hill Education
Country of Publication: United States
Weight: 467g
ISBN: 9781260459067
ISBN 10: 1260459063
Pages: 256
Publication Date: 25 August 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction PART I STARTUP FUNDING BASICS CHAPTER 1 WHAT IS A STARTUP? CHAPTER 2 FUNDING OPTIONS CHAPTER 3 STAGES OF TRADITIONAL FUNDING CHAPTER 4 MICROFUNDING CHAPTER 5 MACROFUNDING CHAPTER 6 VALUATION CHAPTER 7 DILUTION PART I I FINDING THE RIGHT FUNDING MODEL FOR YOUR BUSINESS CHAPTER 8 UNDERSTANDING YOUR NEEDS CHAPTER 9 BUILDING YOUR FUNDING MODEL PART I I I COMMUNICATING YOUR STORY CHAPTER 10 BUILDING A DIGITAL PRESENCE CHAPTER 11 YOUR SHORT PITCHES CHAPTER 12 BUILDING THE CASE CHAPTER 13 PREPPING YOUR DECK CHAPTER 14 PREPPING TO PRESENT YOUR PITCH TO INVESTORS CHAPTER 15 MORE TIPS AND TRICKS Conclusion: A Final Word Acknowledgments Notes Index

John Biggs held academic posts at the University of New England, NSW, Monash University, Melbourne and the University of Alberta, Edmonton, Canada before being appointed Professor of Education at the University of Newcastle, NSW, then Professor of Education at the University of Hong Kong. He retired early to develop his work on constructive alignment and to write fiction. He returned to Hong Kong in 1999, this time to the Department of Psychology and is currently Honorary Professor in that Department.