Gaming for Good

‘Building a legacy is about leaving the planet better than we found it! Gaming For Good explains how gaming can shape human behaviour to transform the world’s biggest challenges into even greater opportunities – from achieving carbon neutrality to how we use the planet’s finite resources, the answer might be in the games we love to play.’ — Bill McDermott, Chief Executive Officer (CEO) and Chairman, ServiceNow ‘Gaming For Good is a brilliant book about how the world of games can save the world! We’re now halfway through the most important goals of our time, the United Nations’ (UN) Sustainable Development Goals (SDGs), and we really can use cultural mega-trends such as Games to take action today. This book shows how. Read – play – change the world!’ — Richard Curtis, Writer, Director and Co-Founder of Comic Relief ‘The games industry has huge potential to drive massive awareness and action to protect our planet. We are running out of time and global megatrends such as gaming are a great way to inspire generations of all ages. In Gaming For Good, Jude and Mathias use their years of expertise to demystify the industry today and make it practical for all, from working within it to the industry taking action. Whether you know a lot about games or not, this book is a must read if you want to do something big to save our planet.’ — Boaz Paldi, Chief Creative Officer (CCO), UNDP ‘Our planet is facing challenges that our generation has to solve. The Intergovernmental Panel on Climate Change (IPCC) is very clear, and with unambitious targets that are not even met, we have to think outside the box. Jude and Mathias do that in Gaming For Good. With facts, passion and examples, they make the case for games perhaps being the media platform that can inspire and enable change. With their massive audiences and attention, game makers are strategically positioned to change the world. They must use their powers wisely, and this book points them in the right direction.’ — José María Figueres, ex-President of Costa Rica and former CEO of World Economic Forum ‘With a potential audience of 5 billion players by 2030, games are poised to become one of the most impactful forms of entertainment and a powerful vehicle to raise awareness of global issues, like the fight against climate change. I believe games have a unique ability to educate, empower and engage players by immersing them in beautiful virtual environments and showing them how their actions can have a direct impact on the world around them. It is essential we as an industry play our part to continue reducing our environmental footprint while also encouraging our communities to act and lead the change.’ — Yves Guillemot, Co-founder and CEO, Ubisoft ‘In this crucial period of the twenty-first century, the world must unite and turn intention into action to avert climate and nature crises. Gaming has incredible global reach and the potential to inspire change.’ — Professor Kieren Mayers, Senior Director of Environment, Social and Governance, Sony Interactive Entertainment ‘As someone who is passionate about using games for social impact, I found Gaming For Good to be a valuable resource. Jude Ower and Mathias Nørvig’s conversations with industry leaders about how the industry is tackling real-world issues are both thought-provoking and inspiring. Gaming For Good is a fascinating read that showcases how the games industry can be a force for good. Through interviews with leaders of successful studios, the book highlights practical strategies for making sustainable development a core part of the games industry.’ — Nic Walker, Chief Operating Officer (COO), Space Ape Games ‘Gaming For Good offers a comprehensive examination of the current landscape and major players in impact games, and an exciting look at what the future holds – not only for the gaming industry, but for the large cross-sector community united by a vision to use games and play to make the world a better place.’ — Susanna Pollack, CEO, Games for Change ‘It is encouraging that this book is talking about the opportunity and responsibility the gaming industry has to use its reach to influence positive change in the climate debate. Our lovely planet needs every industry to take responsibility.’ — René Rechtman, CEO and Founder, Moonbug Entertainment ‘The planet needs concrete action. Games and digital experiences – low-carbon entertainment – are the approach to degrowth that has the best chances of working. The games industry’s incredible talent, passion and experience in building compelling products is such a special capability of our civilisation. Jude and Mathias’s book positions it to help solve global issues instead of simply producing “fun”.’ — David Helgason, Founder, Unity Technologies