Future of Tourism Marketing

Seongseop (Sam) Kim, Dan Wang

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English

Routledge
25 September 2023

Tourism industry; Artificial intelligence

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.

Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.

The chapters in this book were originally published in Journal of Travel & Tourism Marketing.

Edited by: Seongseop (Sam) Kim, Dan Wang
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 280mm, Width: 210mm,
Weight: 453g
ISBN: 9781032008387
ISBN 10: 1032008385
Pages: 118
Publication Date: 25 September 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals. Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.