From Solo to Scaled

Building a Sustainable Content Strategy Practice

Natalie Marie Dunbar, Kristina Halvorson

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English

Rosenfeld Media
25 July 2022

Product design; Technical writing; Computing: general; Digital lifestyle; Advice on careers & achieving success

Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.

Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice--for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.

Takeaways Use this book to:

Create a content strategy practice blueprint and make the business case for it to upper management in your organization.

Show what success looks like and how to measure it.

Learn how to create a sustainable practice and when to scale it--from solo to mid-sized to enterprise.

Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.

Learn how to present the content practice's work to leadership in language that leaders understand.

Use a handy checklist to audit and improve your own practice-building.

By: Natalie Marie Dunbar
Foreword by: Kristina Halvorson
Imprint: Rosenfeld Media
Country of Publication: United States
Dimensions: Height: 230mm, Width: 154mm, Spine: 20mm
Weight: 454g
ISBN: 9781933820576
ISBN 10: 1933820578
Pages: 240
Publication Date: 25 July 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization. Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com. She's also produced original content for federal agencies that include the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veterans Administration (VA). Natalie is also an active member of Women Talk Design and was a founding member of the Content Strategy Los Angeles meetup group.

Reviews for From Solo to Scaled: Building a Sustainable Content Strategy Practice

"""I've had to build and scale a content strategy practice from scratch, and I can tell you that it would have been 100% easier if I'd had Dunbar's book in my hands."" --David Dylan Thomas, founder, CEO at David Dylan Thomas LLC and author, Design for Cognitive Bias ""This will be an instant classic among the content strategy content strategy core library."" -- Amy Mihlhauser, content strategist ""If content strategy has ever left you feeling lonely, From Solo to Scaled will be your new best friend. It's generous, fun, and absolutely packed with practice-building wisdom."" --Sara Wachter-Boettcher, author, Content Everywhere: Design for Real Life and Technically Wrong ""In From Solo to Scaled, Natalie Dunbar offers content strategists an informed potpourri of tips, practices, and tools to help them mature and grow impactful content teams."" --Lisa Welchman, author of Managing Chaos"