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From GDPR confusion to privacy first marketing by Vibeke Specht at Abbey's Bookshop,
From GDPR confusion to privacy first marketing
— —
Vibeke Specht

From GDPR confusion to privacy first marketing

Vibeke Specht

$52.95   $44.99

Paperback

Not in-store but you can order this
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English
Lex Futura Scientia APS
06 October 2025
Jurisprudence & general issues
Written by a marketer who unknowingly spoke fluent ""cookish"", part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is, until she was forced to take a closer look. Privacy First Marketing is, in part, a personal journey from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context. Said about the book: ""I've read it. And I'm getting this one for our entire marketing department!"" Zorana Frydal Privacy Officer at Stena Metall AB ""The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!"" Richard Andersson Group Digital Manager at Trelleborg
By:  
Imprint:   Lex Futura Scientia APS
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 14mm
Weight:   236g
ISBN:   9788797643808
ISBN 10:   8797643807
Pages:   236
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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