This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.
If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas:
Creating and documenting goals, strategies, objectives, and tactics Defining or refining personas based on your measurable objectives (OKRs) Creating and iterating on scenarios based your prioritized personas A team approach to defining the product and roadmap to address critical use cases Team based divergent ideation and solution exploration Team based convergent solution definition Wireframing potential solutions for rapid research and iteration Using quantitative and qualitative methods to understand usage and test with users Exploring approaches to taxonomy and information architecture Using psychology and human factors to drive your design decisions Developing performant, accessible, maintainable experiences Using analytics to measure the results and inform the next iteration How this process differs based on the size of the company or team that is employing it
By:
Kevin Collamore Braun
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 231mm,
Width: 185mm,
Spine: 13mm
Weight: 408g
ISBN: 9781119628965
ISBN 10: 1119628962
Pages: 208
Publication Date: 10 July 2020
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Introduction: The Golden Butter Knife xv CH 1: Make It Useful 1 What are We Trying to Do and How Will We Know If We Did It? 1 CH 2: Make It Usable 31 Who are We Designing This For?—Personas/User Segments 31 What Do They Need?—Scenarios 38 When Will We Design and Build It?: The Product Roadmap 42 CH 3: Make It Beautiful 59 Scannability, Readability, Comprehension 62 Using the Inverted Pyramid Model for Content 63 Alignment and the Grid 65 Visual Hierarchy 67 Composition 69 Scope 74 The Golden Triangle 74 The F, Z, and Other Gaze Patterns 76 Gestalt Patterns 77 Color 86 Thematic Appropriateness 88 Data Visualization 90 Further Reading 94 CH 4: Make It Functional 95 Framework-itis and Code Bloat 98 Testing across Platforms, Browsers, and Devices 99 Accessibility 102 Further Reading 105 CH 5: Make It Measurable 107 FaUX 107 Analytics 110 Conversions and Micro Conversions 111 Be Curious and Analytical 113 Google Analytics 115 Mouseflow 115 Reverse Path Analysis to Understand Failure 117 Being Misled by Your Data 118 Fear of Change 119 Ease the Fear of Change with A/B Testing 120 Some Helpful Tools of the Trade 121 Further Reading 122 CH 6: Make It Better 123 Planning Your Iterations 123 Research 124 Analysis 125 Findings 126 Recommendations 128 Prioritization 130 Effort 132 Further Reading 133 CH 7: Make These Methods Work for You 135 Starting with a Greenfield Project or at a Startup 135 Understanding the Market 136 What Comes Next? 154 Working within an Established Company 168 Conclusion 176 Index 179
KEVIN C. BRAUN is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. In that time he has worked to improve user experiences with world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods.
